2013 Holiday Shopping Survey

3 SDL Holiday 8 Survey DATA *Excludes catalog and "other" option Online Holiday Shoppers In Store Holiday Shoppers 2013 53 % United States: 47 % United States: United Kingdom: 45 % 81 % United Kingdom: 55 % 888 Australia: 19 % Australia: Global: 45 % Global: 55 % Percentage of holiday shoppers who prefer to shop online* Percentage of holiday shoppers who prefer to shop in stores* Top Resources Shoppers Use to Research Products U.S. Shoppers Don't Wait for Black Friday & Cyber Monday Other e-commerce sites 26 % Online search 35 % 82% 80% 24h Retailer website 42 % Black Friday Cyber Monday In store 55 % Global Catalog 26 % Percentage of US shoppers who do not wait for Black Friday and Cyber Monday Month It's Appropriate for Retailers to Begin Holiday Promotions Top Reasons Shoppers Prefer Online Over In Store August: 40% 34% November September: 7 % 30 % 39% October: November: 49 % Finding products online is easier Avoiding holiday crowds Finding the best deal available December: 12 % Social Media Isn't a Holiday Gift Research Tool Mobile Device for Research, Not Purchase 4.5% 2% 1% 5% United States: 49 % United Kingdom: 43 % Australia: 48 % Global: 45 % Expect Consistent Experience Across Channels Shoppers Will Pay More for Better Customer Experience United States: 81 % United States: 73 % 53 % United Kingdom: 74 % 73 % United Kingdom: Australia: Australia: 60 % BEST SERVICE 60 % Global: 75 % Global: ****** ***************** sale