The Influence of Foursquare

The INFLUENCE of Foursquare We asked Foursquare users how they're influenced by badges, specials, tips and more. SEARCH: How often do Foursquare users search for local businesses on Foursquare? 59% of users search for local businesses at least once a week on Foursquare. USAGE: How often do Foursquare users check into a "Place" using Foursquare? 86% of users check-in to Places on Foursquare at least once a day. BADGES BADGES How important are Foursquare badges? How likely are you to go to a Place to get a specific Foursquare Badge? 48% 24% 58% 23% NOT VERY VERY IMPORTANT HOT LIKELY VERY LIKELY SPECIALS TIPS How likely would a Foursquare Special influence your decision to go to a Place? How important are Foursquare Tips when deciding to visit a Place? 40% 23% 35% 28% 17% 19% NOT LIKELY VERY LIKELY HOT IMPORTANT VERY IMPORTANT NAYORS NAYORS If you lose the title of Mayor, will you return to that Place more often to get your title back? How likely are you to go to a Place because you know the Mayor? 42% 34% 22% 28% 20% NOT LIKELY VERY LIKELY HOT LIKELY UERY LIKELY USER CHECK-INS If you see a Place that has a lot of users checked-in, are you more likely to go there? RESEARCH & INFOGRAPHIC BY: 31% 32% 19% www.austin-williams.com NOT LIKELY VERY LIKELY The INFLUENCE of Foursquare We asked Foursquare users how they're influenced by badges, specials, tips and more. SEARCH: How often do Foursquare users search for local businesses on Foursquare? 59% of users search for local businesses at least once a week on Foursquare. USAGE: How often do Foursquare users check into a "Place" using Foursquare? 86% of users check-in to Places on Foursquare at least once a day. BADGES BADGES How important are Foursquare badges? How likely are you to go to a Place to get a specific Foursquare Badge? 48% 24% 58% 23% NOT VERY VERY IMPORTANT HOT LIKELY VERY LIKELY SPECIALS TIPS How likely would a Foursquare Special influence your decision to go to a Place? How important are Foursquare Tips when deciding to visit a Place? 40% 23% 35% 28% 17% 19% NOT LIKELY VERY LIKELY HOT IMPORTANT VERY IMPORTANT NAYORS NAYORS If you lose the title of Mayor, will you return to that Place more often to get your title back? How likely are you to go to a Place because you know the Mayor? 42% 34% 22% 28% 20% NOT LIKELY VERY LIKELY HOT LIKELY UERY LIKELY USER CHECK-INS If you see a Place that has a lot of users checked-in, are you more likely to go there? RESEARCH & INFOGRAPHIC BY: 31% 32% 19% www.austin-williams.com NOT LIKELY VERY LIKELY The INFLUENCE of Foursquare We asked Foursquare users how they're influenced by badges, specials, tips and more. SEARCH: How often do Foursquare users search for local businesses on Foursquare? 59% of users search for local businesses at least once a week on Foursquare. USAGE: How often do Foursquare users check into a "Place" using Foursquare? 86% of users check-in to Places on Foursquare at least once a day. BADGES BADGES How important are Foursquare badges? How likely are you to go to a Place to get a specific Foursquare Badge? 48% 24% 58% 23% NOT VERY VERY IMPORTANT HOT LIKELY VERY LIKELY SPECIALS TIPS How likely would a Foursquare Special influence your decision to go to a Place? How important are Foursquare Tips when deciding to visit a Place? 40% 23% 35% 28% 17% 19% NOT LIKELY VERY LIKELY HOT IMPORTANT VERY IMPORTANT NAYORS NAYORS If you lose the title of Mayor, will you return to that Place more often to get your title back? How likely are you to go to a Place because you know the Mayor? 42% 34% 22% 28% 20% NOT LIKELY VERY LIKELY HOT LIKELY UERY LIKELY USER CHECK-INS If you see a Place that has a lot of users checked-in, are you more likely to go there? RESEARCH & INFOGRAPHIC BY: 31% 32% 19% www.austin-williams.com NOT LIKELY VERY LIKELY The INFLUENCE of Foursquare We asked Foursquare users how they're influenced by badges, specials, tips and more. SEARCH: How often do Foursquare users search for local businesses on Foursquare? 59% of users search for local businesses at least once a week on Foursquare. USAGE: How often do Foursquare users check into a "Place" using Foursquare? 86% of users check-in to Places on Foursquare at least once a day. BADGES BADGES How important are Foursquare badges? How likely are you to go to a Place to get a specific Foursquare Badge? 48% 24% 58% 23% NOT VERY VERY IMPORTANT HOT LIKELY VERY LIKELY SPECIALS TIPS How likely would a Foursquare Special influence your decision to go to a Place? How important are Foursquare Tips when deciding to visit a Place? 40% 23% 35% 28% 17% 19% NOT LIKELY VERY LIKELY HOT IMPORTANT VERY IMPORTANT NAYORS NAYORS If you lose the title of Mayor, will you return to that Place more often to get your title back? How likely are you to go to a Place because you know the Mayor? 42% 34% 22% 28% 20% NOT LIKELY VERY LIKELY HOT LIKELY UERY LIKELY USER CHECK-INS If you see a Place that has a lot of users checked-in, are you more likely to go there? RESEARCH & INFOGRAPHIC BY: 31% 32% 19% www.austin-williams.com NOT LIKELY VERY LIKELY The INFLUENCE of Foursquare We asked Foursquare users how they're influenced by badges, specials, tips and more. SEARCH: How often do Foursquare users search for local businesses on Foursquare? 59% of users search for local businesses at least once a week on Foursquare. USAGE: How often do Foursquare users check into a "Place" using Foursquare? 86% of users check-in to Places on Foursquare at least once a day. BADGES BADGES How important are Foursquare badges? How likely are you to go to a Place to get a specific Foursquare Badge? 48% 24% 58% 23% NOT VERY VERY IMPORTANT HOT LIKELY VERY LIKELY SPECIALS TIPS How likely would a Foursquare Special influence your decision to go to a Place? How important are Foursquare Tips when deciding to visit a Place? 40% 23% 35% 28% 17% 19% NOT LIKELY VERY LIKELY HOT IMPORTANT VERY IMPORTANT NAYORS NAYORS If you lose the title of Mayor, will you return to that Place more often to get your title back? How likely are you to go to a Place because you know the Mayor? 42% 34% 22% 28% 20% NOT LIKELY VERY LIKELY HOT LIKELY UERY LIKELY USER CHECK-INS If you see a Place that has a lot of users checked-in, are you more likely to go there? RESEARCH & INFOGRAPHIC BY: 31% 32% 19% www.austin-williams.com NOT LIKELY VERY LIKELY The INFLUENCE of Foursquare We asked Foursquare users how they're influenced by badges, specials, tips and more. SEARCH: How often do Foursquare users search for local businesses on Foursquare? 59% of users search for local businesses at least once a week on Foursquare. USAGE: How often do Foursquare users check into a "Place" using Foursquare? 86% of users check-in to Places on Foursquare at least once a day. BADGES BADGES How important are Foursquare badges? How likely are you to go to a Place to get a specific Foursquare Badge? 48% 24% 58% 23% NOT VERY VERY IMPORTANT HOT LIKELY VERY LIKELY SPECIALS TIPS How likely would a Foursquare Special influence your decision to go to a Place? How important are Foursquare Tips when deciding to visit a Place? 40% 23% 35% 28% 17% 19% NOT LIKELY VERY LIKELY HOT IMPORTANT VERY IMPORTANT NAYORS NAYORS If you lose the title of Mayor, will you return to that Place more often to get your title back? How likely are you to go to a Place because you know the Mayor? 42% 34% 22% 28% 20% NOT LIKELY VERY LIKELY HOT LIKELY UERY LIKELY USER CHECK-INS If you see a Place that has a lot of users checked-in, are you more likely to go there? RESEARCH & INFOGRAPHIC BY: 31% 32% 19% www.austin-williams.com NOT LIKELY VERY LIKELY