Holiday Personalities by the Numbers

Holiday Personalities by the numbers Differences between Canadians, Americans and Britons SHOPPING SANTAS Shopping Santas enjoy the holidays as a time of fun and family, Santa and shopping, fireplaces and wine. It's a decidedly commercial season though, and holy it is not. CAN |US 24% UK 54% 42% 6667 HOLY HOLIDAYS The people of Holy Holiday segment love this season. For them it is a holy time of joy, filled with family, fun, hearth and home. BAKING CAN US UK 31% 59% 25% HUMBUGS Humbugs endure rather than enjoy the holiday season. It's an obligation they dread because for them, it is a commercial frenzy that's about shopping malls and whining. No wonder they are more likely to call this season a punishment. CAN US UK 26% 15% 21% % ALL RESPONDENTS Which of these words comes closer to your idea of what the holiday season is about? WINE 80% WHINE 20% HOLY COMMERCIAL 33% 67% WHICH HOLIDAY PERSONALITY ARE YOU? Take our survey at www.visioncritical.com/happyholidays VISIONCRITICAL Wishes all of the holiday personalities a happy holiday season!