The Impact of a Fair Trade Campaign

THE IMPACT OFA C FAIR TRADE CAMPAIGN IT ALL STARTS WITH FAIR TRADE YOU A FAIR TRADE CONSUMER If individual purchases are having A MULTI-MILLION DOLLAR IMPACT ON 2.2 MILLION PRODUCERS AROUND THE WORLD, just think of the potential impact around the world if we FAIR TRADE CAMPAIGNS MADE FAIR TRADE THE NORM. te 3 YOU ASK: WHAT MORE CAN I DO? 1) A NETWORK It all begins with advocating in your personal life. Spread the word in places you frequent. PLACES OF WORSHIP CAFES PARTIES THE CAFETERIA Reach out to friends and family who share similar beliefs and interests. I EDUCATE O Now, move on to educate your larger community. FT? O0000 Investigate within your community: document where Fair Trade is available, Then educate your community: table at a farmers' market or connect with retailers. present in classrooms and community meetings. Build partnerships with clubs and organizations. Educate their members and offer to collaborate on events. ADVOCATE Next, deepen the commitment by embedding Fair Trade in your community. Work with retail and campus outlets to expand their Fair Trade offerings. Secure a commitment to Fair Trade by teaming up with your institution or municipality. From 2005 to 2010, Fair Trade awareness quadrupled to 34% AMONG AMERICAN CONSUMERS. IN THE SAME PERIOD, ADDITIONAL INCOME TO PRODUCER communities more than tripled, REACHING $48 MILLION. IMAGINE 100% THIS DREAM STARTS WITH YOU. Let us help you start a campaign today! www.FairTrade TownsUSA.org