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Why Creative Direct Mail Ticks all the Boxes!

Why creative direct mail ticks all the boxes! Thinking a little more creatively will add that vital spark to the performance of your direct mail campaign. This quick checklist shows you how. Be creative It's about me! V Design and format your mail creatively - but keep it simple! • Making your mailer uniquely targeted to each individual makes them feel 'special" • But NEVER personalise with information you haven't verified! • Always talk to your recipient by name in your written material Read me! • Never forget to use relevant information you know about your target's habits and lifestyle • Nothing grabs your target's attention like a clever, punchy headline • Show your target that you empathise with their needs • Be direct. Keep copy to a minimum, get to the point, don't waffle, and avoid jargon like the plague! Act now! Tom, does your work wardrobe need a reboot? • Give your target some sort of incentive to act immediately • Don't try to save money by having an amateur write your copy: it's invariably a false economy! OFFER • Be mindful of the timeline: make sure your copy is relevant to where your target is on their 'customer journey" My needs • Then show them exactly how your proposition meets those needs E0.00 E0.00 E0.00 • Use different, personally relevant images for different recipients Measure it • Build in a system for measuring response to your mailer €0.00 €0.00 €0.00 Link it Find us: OFFER • Creating and including a personalised URL (PURL), so your target can access a tailored, personalised webpage Be clear • Scannable QR codes that • Make sure that there's no Offer details enable your target to access room for misunderstanding with your offer - take them through it, point by point online content • Always give your target as many contact points as possible • Always present a clear, Get your offer now unmistakeable and consistent ON call to action Irresistible! Dress up! OFFER INSIDE • Give your target an irresistible reason to open your communication • Make the envelope as personal as the message. Tom Smith Tall Oaks Road Some Town • Make sure any strap line carries through from envelope to mailer. Any City Tom s nardrobe The key to a successful campaign Integration with digital channels Adding a near field communication (NFC) chip to your mailer can enable wireless communication. OFFER - FLASH SALE Consider incorporating technologies like 'Augmented reality' for the viewing of images/video on a smartphone. 20 F 'Interactive advertising mail' (IAM) technology. Present your targets with unique real-time offers triggered by their location, AT YOUR LOCAL STORE time or historical behaviour. SHOP Customer primegroup the marketing production company We're a marketing production company with a refreshingly practical approach, Using personalisation, automation and sophisticated technology we create the physical elements that bring your marketing campaigns to life. y aprimegroup 01623 499949 in /prime-group_2 Tom's wardrobe

Why Creative Direct Mail Ticks all the Boxes!

shared by jprime on Mar 16
Thinking a little more creatively will add that vital spark to the performance of your direct mail campaign. This quick checklist shows you how…




Jason Groom


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