The Whats and Whys of Blogging

The WHO, WHAT, WHY, WHERE, WHEN, and HOW of Blogging Need to write a blog and don't know where to begin? Here's the who, what, why, where, when, and how (and then some) of blogging that should help you get started in the right direction! WHO IS YOUR WHAT IS WHY BLOG? BLOG'S AUDIENCE? A BLOG? Makes you or Your your company more relevant personality Anyone and reputable Your creativity A target audience Increases your brand's visibility Your expertise Increases WHEN? traffic to your site *Companies publishing 16+ blog posts per month receive almost 3.5 times Start out at more traffic than companies 1-2 a month that published between Increases 0-4 monthly posts. search ranking Increase to 3-4 a week* WHERE? Be consistent >>>> HOW LONG? Company's Set a specific website time O) Between blog 300-1500 of the day words If over 1500 words, break into a Series HOW TO PROMOTE? WordPress Blogger Share/Pin on social media t HOW TO BEGIN? Use social media advertising SquareSpace Tumblr Think about what you are passionate about and type Email it to friends or clients W Weebly Wix Think about what you want others to know Sources: http://blog.hubspot.com/marketing/blogging-frequency-benchmarks http://www.dearblogger.org/blogger-or-wordpress-better http://www.socialmediaexaminer.com/grow-your-blog-audience/ about your company and type http://weblogs.about.com/od/startingablog/p/WhatisA Blog.htm Ask about what your friends or clients want to know MARKETING IN COLOR MarketinglnColor.com