The Secret Ingredient to Repurposing Content: Knowing Audience Learning Styles

The Secret Ingredient to Repurposing Content: KNOWING AUDIENCE LEARNING STYLES Everybody has 4 distinct learning styles, according to the VARK Learning Theory. ISUALLY-ORIENTED PEOPLE FAVOR STRIKING INFOGRAPHICS. A' UDIO-INCLINED INDIVIDUALS LIKE ENTERTAINING PODCASTS. EADERS PREFER TO STUDY A WELL-WRITTEN BLOG. .00 INESTHETIC AUDIENCES PRACTICE Source: http://www.boltlearning.com/media/resources/ infographic/bolt-learning-infographic1024x768.jpg WITH INSTRUCTIONAL VIDEOS. Find out how people learn about your brand, then serve your idea in flavors that suit their tastes! FRREAA MAAP You Tube "It gives you the chance to describe what you're doing from several angles." – Seth Godin Here's a Simple Recipe to Repurposing Your Content. 1. The Main Ingredient: YOUR IDEA Do you want to feature: • Industry-relevant tips? • An avenue for submitting user-generated material? Important news updates? Using your old topics, are you going to: Present and explain facts or opinions? • Compare and contrast two or more things? Demonstrate something? Combine any of these to form a new thought! • Can your how-to tips work as an educational infographic? • Can your video be repurposed into an in-depth blog post? • Can your news update be turned into an informative podcast? Even existing works need a different angle to look new again. Your audience won't dig into a pretty plate if there's nothing substantial on it. 2. The Sides: YOUR CUSTOMERS Determine the audience you want to serve. Will you target: Businessmen who want to read Social media networkers who share trending topics, and learn by doing? industry- related news? Casual listeners and viewers looking for entertaining videos? You Tube Some people prefer quick bites of information. Others want to savor it slowly. BUT WAIT! Some people learn best in at least 2 areas, which lets you reach more customers! For example: 45% Some readers Some viewers want to visualize like to learn 100% topics with infographics. on the go with podcasts. 20% 3. The Spice: THE MEDIUM Does your audience prefer: Something they can bring on the go? Sitting down to enjoy what's in front of them? To determine how your users like receiving content, monitor your brand's social media pages, site traffic, and online mentions. The nature of your content determines which medium is the most suitable for its repurposed form. Product Interactive Review Video Article Instructional One-Stop Infographic Podcast In-Depth Blog Article Promotional PPT 4 Decks BE CAREFUL! Some content just won't work in certain media. Using image- Perfectly mlx medium and content to make them hunger for more! Too much text reliant info for a podcast will leave them wanting. in a video will overwhelm their taste buds. 4. The Seasoning: THE PLATFORM Select the best site to serve your newly repurposed content. There are sites that seem to do the same things: For Video: For Blogs: You Tube For Photos: For Social Media: f8* i+ PHG flickr Find the best option by knowing: Where your diners go. What they talk about. How they share info. This info helps you choose where to post your work! Will business-related content work for a broad market on f or a niche group on in ? you promote new products on , your corporate site, for a wider target? Should or on Would you share tutorials to mass markets on 8*. or to specific people on You Tube Now that you know what your users prefer, serve them something they'll enjoy! You'll also know where to get in touch with them about your new offers or their concerns. The Final Touch TASTE MATTERS Repurposing your topics lets you deliver one idea to nearly every type of audience. First, find out: who you want to talk to, what their tastes are, and how they satisfy their cravings. Then, remix your bestsellers into new dishes! Figure out your audiences' favorite flavors, and match your offers to their liking! This will help you beef up your menu with the same ingredients, so that nothing goes to waste. Master the art of working with what you have, and customers will line up for seconds.. over and over again! References Ahmad, Irfan. "How To Repurpose Your Content - Infographic." Digital Information World. February 5, 2014. Accessed July 16, 2015. http://www.digitalinformationworld.com/2014/02/50- creative-ways-repurpose-content-infographic.html. Ahmad, Irfan. "How To Repurpose Content For Maximum Social Media Impact." Digital Information World. May 11, 2013. Accessed July 16, 2015. http://www.digitalinformationworld.com/2013/05/how-to-repur- pose-content-for-maximum.html. Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2007. Lewis, David, and Darren Bridger. The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy. London: Nicholas Brealey Pub., 2000. Livermore, Rebecca. "How to Repurpose Blog Content for Social Media." Social Media Examiner. October 7, 2014. Accessed July 16, 2015. http://www.socialmediaexaminer.com/ repurpose-blog-content-for-social-media/. This infographic is provided by www. SLIDEgenius .com, your PowerPoint presentation designers for business!