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Roadmap for a Trustworthy E-Commerce Website

Road Map for a' STRUSTWORTHY E-COMMERCE WEBSITE Every contact a visitor has with an e-commerce website is an opportunity for a business to instill trust in the visitor. Here, we break down how a business can do that, at multiple points in a customer lifecycle. BUY 1ST TOUCH POINT: WHEN THEY FIRST HEAR ABOUT YOU Many will be hesitant to buy from an e-commerce store they've never heard of. You have a chance to establish • QUICK AND HANDY CНECKLIST trust from the beginning, via your advertising. Awell-designed ad can help establish a great first impression. But, here are a few quick and handy tips and things you may want to mention in your Mention total number of orders shipped. advertising. Include customer service hours. List the phone number(s). Mention the number of customers served. Ohttp://www. Trusled Since 1999 .com Use a solid domain name. Include "Trusted since xX*x". AUTHORIZED РayPal If you're a verified reseller of a brand, include this fact. If you take PayPal as a payment method, do mention it. If you've been quoted in a credible publication, show that quote. If you're on Stella Service, mention your ranking. Also add a link to that rating. 2ND TOUCH POINT: WHEN THEY ENTER AND BROWSE YOUR WEBSITE E F So they've entered your website and are browsing-great! Now here are some ways to build upon those reassurances. We don't recommend adding all of these elements to your page. It's important to test and find a healthy balance that increase sales. THOUGHT LEADER ♥ Educate users on your products. Being a thought LINK 1 | LINK 2 | LINK 3 | BLOGO leader can be beneficial. IMAGERY АBOUT Use only high quality A photo of your staff in your About page can help. Ifyou were previously a founder of another company or worked for a well-known e-commerce images. REVIEWS Highlight reviews of products showing that other people shop at your 245 Reviews *** **** 91 Reviews company, domention it clearly. 156 Reviews ***** e-commerce store. TESTIMONIALS Customer testimonials (with faces) on pages may help. Embedding CREDIBILITY Ifyou're a member of vla a tweet adds freshness Better Business Bureau, to this section. A MEMBER OF BETTER BUSINESS post your grade (badge) on your website. BUREAU CONTACT LIVE CHAT ADDRESS: Make your contact info clear. You may even CALL US: SOCIAL MEDIA: Live chat may help build a relationship, which can build trust. XXX-XXX-XXX y fO in want to put itat the bottom of every page. RETURN POLICY | TERMS & CONDITIONS LIVE CHAT POLICIES Returns policy / other policies easy to find. 3RD TOUCH POINT: WHEN THEY PUT THE ITEMS IN THE CART E Now they have put items in their cart. You have avisitor with an intent to buy. They're so close to becoming a customer, but how do you assure them through the checkout process and complete the sale? Get an SSL certificate to make sure you have https. Need Help? 1800-1800-180o Mention the - List the PHONE numbers (s). NUMBER of order shipped. PRICE TОTAL DELIVERY DETAILS ITEM QUANTITY 1 49 USD 49 USD DELIVERY DATE: - Show a DELIVERY 16 th Feb 2014 DATE and not the shipping date. AMOUNT PAYABLE : 49 USD Proceed to payment SHIPPING Show where your SHIPPING FRO M: SHIPPING FACILITY W McAfee O SECURITY BADGES is. People may like like McAfee Secure, Safe and secure shopping guarantee to know where VeriSign, etc. their product is coming from. OKISSmetrics People, not pageviews. 目 目 - - - --

Roadmap for a Trustworthy E-Commerce Website

shared by eshagoyal24 on Mar 07
This is one the latest infographics I designed for Kissmetrics.



Esha Goyal


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