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Psychology of Colors to Woo Your Customers

PSYCHOLOGY OF COLORS TO WOO YOUR CUSTOMERS YOUR CUSTOMERS MAY NOT KNOW THE IMPORTANCE OF • PEOPLE MAKE UP THEIR MIND WITHIN COLOR BUT AS A DESIGNER, IT IS YOUR RESPONSIBILITY TO 90 SECONDS OF THEIR FIRST INTERAC- SHOW THEM WHY THIS FACTOR PLAYS SUCH A CRUCIAL 90s TIONS WITH PRODUCTS ROLE. IMPRESS YOUR CLIENTS INSTANTLY BY DESIGNING A LOGO THAT IS FILLED WITH COLORS WHICH ARE EXACTLY ACCORDING TO THEIR NICHE AND INDUSTRY. • 62-90% ASSESSMENT IS BASED ON COLOR ALONE WHOLE FOODS RisingGreenlnc. Where service is always in season M AR K E T • COLOR CAN ENHANCE 80% RECOGNITION NATURE JOHN DEERE MBARMAR AGRICULTURE GREEN, USED INDIVIDUALLY OR COMBINED WITH EARTHY BROWN IS THE APPROPRIATE CONSTRUCTION, LLC COLOR FOR THE AGRICULTURE INDUSTRY BECAUSE IT DENOTES LOWE'S RELIABILITY • STRENGHT CONSTRUCTION PRESTIGE • ENERGY AUTOMOTIVE MASCULINITY MAJOR PLAYERS IN THE CONSTRUC- TION INDUSTRY MAKE USE VARYING SHADES OF BLUE BECAUSE IT CAUSES THE BODY TO PRODUCE CALMING AND RELAXING CHEMI- CALS WHICH ARE ASSOCIATED WITH BEDROOMS OR HOMES. THE COLOR BLUE SIGNIFIES: THE AUTOMOTIVE INDUSTRY USES A MIXTURE OF DARK COLORS SUCH AS DARK GREEN OR BLUE. SOME TOP MANU- FACTURERS ALSO USE SILVER OR BLACK AND WHITE COLORED LOGOS TO STAND OUT. RED IS ALSO BECOMING AN ICONIC COLOR FOR AUTOMOTIVE COMPANIES BECAUSE IT SHOWS POWER, STRENGTH AND SPEED. THE PRIMARY GOAL OF THESE COLORS IS TO SHOW: HR HEMROC CONSTRUCTION HONDA Blackstone LAND- EROVER AUTHORITY • TRUST FINANCE & INVESTMENT MONEY BARCLAYS FINANCE AND INVESTMENT LOGOS USE A PREMIER COMBINATION OF DARK COLORS. THE COLORS USED DEPEND ON THE MESSAGE THE FIRM IS TRYING TO GET THROUGH TO THE CUSTOMERS. BLACK, GREEN AND BLUE ARE SOME OF THE MOST COMMON SHADES UTILIZED FOR FINANCE LOGOS BECAUSE IT REPRESENTS: Red Bull Coca-Cola Kelloggs INVITING APPEALING • FOOD & CATERING IBM THE FOOD INDUSTRY LOVES THE COLOR RED. THOUGH THIS COLOR IS MOSTLY KNOWN FOR PASSION, IT IS USED FOR SEVERAL KINDS OF FOODS BECAUSE IT IS ATTRACTIVE AND ATTENTION GRABBING. SHADES OF RED ARE OFTEN MIXED WITH YELLOW TO GIVE IT A MORE APPETIZING FEATURE. IF YOUR CLIENT IS FROM THE FOOD INDUSTRY, HE SECURITY• WILL APPRECIATE RED IN HIS LOGO BECAUSE IT IS: TECHNOLOGY THE MOST POPULAR COLORS FOR THIS INDUSTRY ARE BLUE, GRAY AND SILVER. WHEN THESE EARTHY FEEL COLORS ARE COMBINED THEY DENOTE: CONSTRUCTION AMERICA REAL ESTATE INVESTMENT GROUP, LLC. DELL THE REAL ESTATE INDUSTRY USES MANY SHADES OF BLUES, GREENS AND BROWNS. WHILEI AND BLUE ARE THE PRIMARY COLORS FOR THESE LOGOS, BROWNS ARE USED AS SUPPORTIVE OR SECONDARY COLORS THAT GIVE THE LOGO LITTLE OOMPH. THE BROWN COLOR JULIE HOLTKAMP REAL ESTATE REPRESENTS: INSIGHT PASSION RESUL TS Crown-Travels VIGOR +SWISS TRAVEL RENT WEIRD REALTY RED AND BLACK ARE THE WINNERS WHEN IT COMES TO THE TRAVEL INDUSTRY. SOME OF THE QUALITIES WHICH YOUR CLIENT WILL BE LOOKING FOR IN HIS TRAVEL OR ANGEL BOOKING LOGO ARE: WORLDWIDE TRANSPORIATION The Experis On The Road, Vegin "GO' SIGNAL . TRANSPORTATION THE TRANSPORTATION INDUS- TRY IS FILLED WITH COMPANIES THAT USE GREEN WITH GRAY OR bluebird seamstress SILVER FOR THEIR LOGOS. A MIXTURE OF THESE SHADES WILL SYMBOLIZE: LOGIC LIMO A Capital City Sedan Co. CONFIDENCE UNLIMITED WARMTH TRASP ORTAT ION SMALL BUSINESS THE COLOR YOU SELECT FOR YOUR CLIENT'S SMALL BUSINESS WILL COMPLETELY TERRA FIRMA DEPENDENT ON THEIR INDUSTRY AND TARGET AUDIENCE. HOWEVER, MOST NEW BUSINESS- ES OPT FOR BLUE, GREENS, PINKS AND YELLOW BECAUSE RESOURCES THEY SYMBOLIZE: HTTP://WWW.INFOPLEASE.COM/SPOT/COLORS 1.HTML HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/175428 HTTP://WWW.FORBES.COM/POWERFUL-BRANDS/#PAGE:6_SORT:1_DIRECTION:ASC_SEARCH: HTTP://VISUAL.LY/COLOR-PSYCHOLOGY mabel's labels HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/232401 HTTP://THELOGOCOMPANY.NET/WP-CONTENT/UPLOADS/2013/01/COLOR_EMOTION_GUIDE22.PNG HTTP://WWW.HINGEMARKETING.COM/LIBRARY/ARTICLE/ELEMENTS_OF_A_SUCCESSFUL_BRAND_7_COLOR HTTP://PERSONAL.STEVENS.EDU/~RCHEN/CREATIVITY/IMPACT%20OF%20COLOR%200N%20MARKETING.PDF HTTP://WWW.DESIGNMANTIC.COM/BLOG/WP-CONTENT/UPLOADS/2014/03/MINI-COLOR-YOUR-BRAND-WISELY-INFOGRAPHIC.JPG ZILLION DESIGNS NEALTH GROWTH TRANQUILITY плеия AШПAVa FRESHNESS • WEALTH SOPHISTICATION APPETIZING • TRUST RELIABILITY• ACTIVE • COMMUNICATION DEPENDABILIT • COURAGE • VIGILANCE RELIABILITY • NUICK DESICION STWORTHY • FAST • CLARITY .... BALANCE • OPTIMISM

Psychology of Colors to Woo Your Customers

shared by ZillionDesigns on Jul 29
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It is a designer's responsibility to show their customers why the right color for their logo is crucial. This infographic will impress them by matching their logo colors according to their niche and industry!

Publisher

Mabel's Labels

Designer

ZillionDesigns

Writer

Kathleen Burns

Category

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