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Programmatic Media Buying

You pick the criteria for your online ads and put it in a buying program. Typical campaigns include: Budget - Who You Want to Reach (demographics, geographics, search history, etc) Key Performance Indicators (KPIS) Typical KPIS are Cost-Per-Thousand (CPM) or Cost-Per-Clicks (CPC) PROGRAMMATIC BUVING O PICK HOW DOES IT WORK? PROGRAMMATIC BUYING This whole processed is repeated thousands of times with hundreds upon of thousands of programs all "negotiating and buying" automatically. The program then searches an ad network (or multiple ad networks) and automatically buys KPIS that match. Every website sells its audience a series of online ad purchases between computer systems data, making it easy for the program to pick sites that match your KPIS based on certain algorithms/criteria The media buys are performed "programmatically" and don't require human sales people to authorize Once it finds a match, the ad is put on After an ad is triggered, it's then reported and tallied by the program, tracking the effectiveness of your campaign. TRACK the page and waits for a trigger. The trigger could be a click, a mouse-over, or even a page view. This all happens in less than a second for every piece of creative on a website and negotiate the millions of transactions that occur online every day. WHY IS IT SO USEFUL It allows you to find impressions/clicks/etc. infinitely faster than calling or emailing thousands of You get unprecedented control over your message in the online space different websites. TARGET CONSUMERS D REAL-TIME ADJUSTMENT When combined with real-time data You can make adjustments in real-time- if an ad isn't delivering results, you can it lets you target consumers directly instead of buying space and hoping the right people see it change criteria changing criteria or creative in seconds Brought to you by SA STR ATEGIC AMERICA UNPRECEDENTED CONTROL O TRIGGER e MATCH FASTER RESULT 6 REPEAT

Programmatic Media Buying

shared by mkbach on Nov 02
A brief overview of what Programmatic Media Buying is, how it works, and most importantly, what it can do for you and your business.




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