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The Path to Building Online Trust

The Path to Building Online Trust Truth Practice honest communication and admit your mistakes. Lies, half truths, cover-ups and transfer of blame will quickly erode any trust you've built. Privacy Make a commitment to data security. Never use personal information in a way that veers from your privacy policy. Promises Don't break your brand promises. Continually meet or exceed the online expectations you've set for your audience. Brand 3 Promise Response Be sure to deal with any issues and questions quickly. In an on-demand era audiences equate slow service with indifference. 4 Integrity Approach every audience interaction with integrity. Take the ethical high road with respect to pricing and service...and the less obvious things like disclosure, attribution, etc. Marketing Practice ethical online advertising and promotion i.e. permission based marketing, straightforward offers, contest rules that are easy to access and understand, etc. 6. Transparency Be open, especially around your audiences' information needs such as terms and conditions, warranties, guarantees, service levels, etc. Don't hide behind your policies. History 8. Trust is created through the repetition of positive interactions over time. © Mark Smiciklas, Digital Strategist,

The Path to Building Online Trust

shared by Angel on Oct 25
This infographic shows how a small business can use the internet to build a customer base and how those customers can trust the business in their online community. It gives steps on how to build that ...


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