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How to Use Hashtags to Increase Your Online Presence

HOW TO USE O-O #HASHTAGS OO f=8+ TO INCREASE YOUR ONLINE PRESENCE Hashtags are user-controlled category markings for posts on most social media platforms. (It's not just for Twitter anymore!) Strategic, consistent use of hashtags is an effective way to create and expand "buzz" for your organization, brand, event or cause - or even yourself! 4 HASHTAG TWITTER STATS The stats below are for Twitter, but they show why hashtags are essential for creating and tracking online presence. 78% Brand engagements that are retweets 22% Tweets with hashtags dou engagement rate Brand engagements that are replies 92% Brand engagements that are link clicks 3 BENEFITS TO HASHTAGS GAIN FOLLOWERS IMPROVE REPUTATION GET INFORMATION A history of managing trending topics encourages others to follow your future conversations and generally builds your reputation and public good will. Good hashtags help you Great hashtags have allowed online users to find related conversations and interested potential followers. You can also gain thousands of followers in a few days. But you must properly manage conversations to provide track hashtag use to monitor impact. relevant information and keep discussion on topic. 5 USES FOR HASHTAGS Create and use unique hashtags for the following purposes. Use them on all social media posts and marketing materials. 1 2. 4. CONTESTS EDUCATION EVENTS NEWS ADVOCACY • sales • promotions • special offers • industry • brand • topic • person • shows • special occasions • current events • disasters • causes • social issues • current topics 3 HASTAG PRO TIPS A hashtag is only effective if people want to use it. If it's too long or vague, it won't get used. If it's too common, your posts will disappear against the background of other conversations. MAKE HASHTAGS CONCISE GOOD BAD #LooksLikeThis #HashtagsThatAreThisLong MAKE HASHTAGS CONVERSATIONAL (Dunkin Donuts) GOOD BAD #mydunkin #DescribeThatSmell MAKE HASHTAGS UNIQUE (Quaker Oats) GOOD BAD #QuakerUp #sad 4 KEY PERFORMANCE INDICATORS 3 4 REPOSTS REPLIES LINK VISITS HASHTAG VOLUME If your posts contain a link, how many How many people have reposted your or others' posts on the topic? How many people are following the conversation and How many times does the hashtag occur? people have followed adding to it? that link? 4 TRACKING METHODS HASHTAG APPS Leading hashtag tracking apps allow to you track hashtag use within social media platforms, across platforms or even broken down by demographics. SOCIAL ANALYTICS TOOLS These allow you to graph overall performance over a time period. Some will let you drill down to actual user posts. ACTUAL RESPONSES Follow the conversation to understand the conversation for general impressions or data gathering. Participate in the conversation to direct it and build good will. SEARCH ENGINES General search engines and some social media sites let you search by hashtag to see if results are positive and prevalent. QUICKSPROUT REFERENCES 2.

How to Use Hashtags to Increase Your Online Presence

shared by vinayrai on Apr 09
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Why should you use hashtags? To start with, tweets with hashtags tend to get twice as much engagement as tweets without them. Plus, they can help you gain more followers, improve your reputation, and ...




Neil Patel


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