How To Optimize Facebook Ads?

FACEBOOK ADS OPTIMIZATION SMBELAL.COM OPTIMIZE SHARES AND LIKES ON YOUR FACEBOOK ADS All you need to do is use the same post to set up multiple ad campaigns and publish the promotional post on your company's Facebook Page . Then select this post every time you're setting up a new ad campaign . LEVERAGE INFLUENCERS TO OPTIMIZE YOUR FACEBOOK ADS Another great way to optimize your Facebook ad is to repurpose your influencer generated content . The content created by influencers is usually more relevant , authentic and relatable than a business ' content , which can tend to be promotional or salesy . THINK OF WHITELISTING When brands have full access to their influencers ' account and run ads in the names of their influencers , it's called whitelisting . With the previous strategy , brands use influencer - created content and run ads for their own Facebook page . But with this strategy , brands can run ads on their influencer's Facebook page . SELECT THE RIGHT BIDDING OPTION You need to decide on what type of results you want to optimize your Facebook ads for . Each campaign objective offers you several options to select from . You spend a lot of your money and time creating Facebook ads , so , obviously , you want to get as much benefit as possible from your ad budget . But if you're struggling to reach the right audience via Facebook ads , then you probably need to optimize your Facebook ads . A / B TEST YOUR IDEAS Before you can optimize your Facebook ads , you need to figure out what works best for your brand . But how will you figure this out ? The ideal way to discover the best - performing ads or creative messages is to run a quick Facebook A / B test . OPTIMIZE YOUR TARGETING PREFERENCE It's important that you identify the right profitable target audience , which includes the right gender and age group . Not all genders and age groups respond in the same way , so you need to avoid wasting your money on the wrong unprofitable categories . USE FACEBOOK PIXELS AND REACH NEW MARKETS The Facebook Pixel - code that you put on your website to track conversions from Facebook ads enables brands to create a lookalike audience for their products or services to find new people who have similar traits to your influencer's target audiences . In other words , it's an easy - to - use and effective tool .