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How to improve Deliverability

How to improve Opure360 deliverability Dishonest subject line 5 ways to get junked by recipients Be transparent with your messaging Not opted in Only send to those that have opted in Sales, sales, sales Getting the name wrong in personalisation Build a rapport Ineligible emails It won't give a good with prospects before A bad first impression impression of going for the sale your company 5 ways to get junked by a filter Getting marked as Going Phishing SPAM & continual sends to hard bounces Ensure links are an accurate reflection of the landing page Giant Image & No plain text Spammy words no text version Keep it 60:40 in favour of text Like "Free" & Be 100% sure your "Cash" could get you junked email hits the inbox Domain - Email, Links, & Image paths Address Prefix - Left are all checked to establish reputation of the @ sign must be representative of your email IP Address - Still the most common way of checking reputation How do ISP's measure your rep? From Address - Once this is given a bad rep it's a downward spiral IP Range (internet protocol)-A far smaller influence but an influence none the less Top 5 ways to improve your reputation Click Throughs The sign of a happy recipient Added to safe list Replies Tells hosting ISP that you're a A significant trusted contact conversation is taking place Opens over time Shows a relationship between recipient & sender Marked as not junk Tells hosting ISP that you're a trusted contact

How to improve Deliverability

shared by judithgold on Jan 24
Email marketing is an important way to reach customers today. This infographic provides tips on how to make sure your mass emails are read and not thrown in with the rest of the junk mail.


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