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How to Deliver a Successful Direct Mail Campaign

How to deliver a successful direct mail campaign Discuss your campaign objectives and goals. better results Determine your target audience and segment it. you plan it Define your offer or proposition and any incentives. Allow: • 2-5 days for planning Specify your response channels and a means of measuring your campaign. Decide on additional channels, such as 2 days for mailing list selection, processing and segmentation email or social media. SPECIAL OFFER Develop a clean, targeted mailing list which can be used to personalise your campaign. ME Create an engaging campaign, using different formats and imagery to boost your response rate. Layout your artwork. Check and approve. Select mailing services and postage. create it 2 Allow: •7-10 days for creating the content • 3-5 days for layout development and artwork Confirm correct materials, quantities and check production proofs. do it Mailing materials inserted and mailed. Printing production and personalisation implemented. Allow: • 3-7 days for printing. variable and personalisation Track your campaign results and A/B testing. Evaluate your response rates and your return on investment (ROI). measure it Allow: • 1-3 days for mailing and inserting • 1-3 days for delivery your customer What are customers thinking? 75% 57% 51% 79% 57% feel more valued getting mail" 75% of consumers like 51% of customers want both 79% of consumers act receiving special offers and vouchers through the post mail and email on direct mail "Source DMA The key to a successful campaign Personalised, Relevant and Timely 10010 01000 customer data Take out pet insurance today George, have you insured Buster? 10% off when you renew today Protect Lilly with £1,000 in vet's fees O Your friend has a recommended George has a dog called Buster Young female Customer has a pet cat called Lilly Unknown customer Lapsed customer customer better results you primegroup the marketing production company We're a marketing production company with a refreshingly practical approach. Using personalisation, automation and sophisticated technology we create the physical elements that bring your marketing campaigns to life. y aprimegroup O 01623 499949 in /prime-group_2

How to Deliver a Successful Direct Mail Campaign

shared by jprime on Mar 16
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Great direct mail campaigns require military planning, inspired creativity, rigid execution and scientific measurement. And, to really grab the attention of your audience, personalisation.




Jason Groom


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