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How to Deliver a Cross Channel Marketing Campaign Successfully

How to deliver a Cross Channel Marketing campaign successfully Discuss your campaign objectives and goals. One campaign, one objective Determine your target audience & quality of database you plan it Decide the best channels Allow: for your audience Create an engaging campaign, focusing on personalised and relevant messaging Brief your creative agency and decide on your launch day •4 days for planning project objectives, target audience, marketing channels and brief 30 DAY Sign-off creative, checking your call to actions are clear Register your domain name. Keep it short and simple. Developers begin programming including the personalised elements create it 2 Rigorous testing of all campaign elements .com Allow: • 3 days for creating the content, messages, layout development, call to action and artwork do it Make Staff aware of what's expected from them on the launch day Launch day! Leads triggered by visitor activity sent automatically to your sales team Allow: • 5 days for building the campaign, the triggers, quick response and thorough testing Track and measure all aspects of the campaign's performance in real time Evaluate your response rates and your return on investment (ROI) measure it 4 happy customers better results Allow: • 5 days for launch and d beginning of measurements you Cross Channel Marketing One campaign, one objective People you know People you don't know 110 10010 01000 01 Customer data Social media or adverts Social media and content marketing, paid content or advertising Personalised email and direct Mail Generic landing page Truly relevant when the entire design and message is personalised An single web page gathering data and intelligence Personalised landing pages (pURL) Mini web sites personalised for each new prospect which can be filled with content relevant to them ***.. **.. Customer actions Live email alerts Integrated with you Notifications & alerts recorded Sales team to follow up Data reports & analytics Sent to Target List, via SMS or Email Customer CRM updated automatically better results you Your customers primegroup the marketing production company We're a marketing production company with a refreshingly practical approach. Using personalisation, automation and sophisticated technology we create the physical elements that bring your marketing campaigns to life. www.primegroup.co.uk y aprimegroup O 01623 499949 in /prime-group_2

How to Deliver a Cross Channel Marketing Campaign Successfully

shared by jprime on Mar 16
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Great cross channel campaigns require military planning, inspired creativity, rigid execution and scientific measurement. And, to really grab the attention of your audience, personalisation. Check out...

Publisher

primegroup

Designer

Jason Groom

Category

How To
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