How Content Marketing Affects Search Engine Rankings

HOW CONTENT MARKETING AFFE CTS SEARCH ENGINE RANKINGS CONTENT DATA THERE ARE 27,000,000 PIECES OF CONTENT SHARED EVERYDAY Marketers, on average, spend over a quarter of their marketing budget on content marketing 62% 86% 97% 62% of companies outsource their Companies with active blogs receive 97% more leads 86% of B2C marketers use content content marketing marketing CONTENT MARKETING ENGAGEMENT FACTS 50% 61% of consumers feel better about a company that has a blog 61% 50% of consumers say content marketing has a positive impact on purchasing decisions 90% of consumers find detailed content useful Interesting content is one of the top 3 reasons people follow brands on social media HOW CONTENT MARKETING IMPACTS RANKINGS Websites with blogs have 434% more indexed pages on average Long tail searches are up 68% since 2004. Easiest way to rank for long tail keywords is through content marketing. The average page that ranks on the first page of Google has between 2032 words to 2494 words. Content rich sites generate 97% more links. Content that is greater than 1,500 words on average receives 68.1% more tweets and 22.6% more Facebook likes. 3 CONTENT MARKETING TIPS 1 3. Bring the customers inside - Speak to customers in a conversational tone. Focus on solving specific problems Get emotional – Content should go beyond just being useful. It should be unforgettable Speak in "You and I" rather than "Me vs You" QUICKSPROUT REFERENCES http://www.the-cma.com/about-us/whry-customer-publishing http://www.exacttarget.com/blog/50-content-marketing-stats/ http://tweakyourbiz.com/marketing/2013/09/21/social-signals-affect-search-engine-rankings/ http://www.eam2dollar.com/2013/10/Content-marketing-to-increase-google-rankhtml http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/ http://www.quicksprout.com/2012/12/20/the-science-behind-long copy-how-more-content-increases-rankings-and-conversions/