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How to Build a Great eCommerce Site

KL How to: Build a Great eCommerce Site 33% 82% of Britain's 63.7million residents are of UK online sales seconds how quickly the online average online shopper OCcur after 6pm expects your page to load .. your shop should be too! Top reasons people choose to shop online Share of the orders What people want 72% are from desktop from an eCommerce site Convenience Orders from Choose a desktop delivery date decreased from 2014 by 4% Choose a delivery time Smartphone's share of orders Cheaper Option to reroute a рackage jumped from 13% in 2014 to Option to choose eco-friendly shipping Easier price comparison 19% in 2015! over 72% More 26% variety of consumers will leave will abandon the shopping cart for a competitor.. No crowds if your site... becomes... unresponsive. 58% will never More discreet return if forced to register an account Keep it simple First impressions of a site are made within the first 50 milliseconds of viewing The most successful eCommerce sites are all of a similar style and layout. You only have a Think about including... few seconds A horizontal bar at the top to convince people to buy from you! ||| | | | | think about user experience Banner photo with a clear selling message or your deals + offers Women Site navigation Tops should be Sorting your E products in either a grid or list style Jeans simple and clear Shoes Live Chat Saving your footer for all the... Live chat improves -> customer support Hello how can I help? Legal info • Contact details • Social icons • Trustmarks Use as many images as you can Visuals are processed Great user experience is invisible.. Top Tip 60,0000x When users are having a great online experience, they rarely notice the hard work that has gone into it. faster in the brain than text consumers shop on smartphones mobile-friendly is a must! Make it out of responsive Clear Logo In 2015 Learn from the best A recognisable logo is a reassuring symbol to shoppers online voucher code use Your eCommerce website should be as individual as any real-life shop grew substantially by up to BUT Everyone loves a bargain! here are a few factors that all Discount codes, reduced DEALS! 43 the big boys have in common prices and special deals FREEBIES! stimulate customers to DISCOUNTS! Dior SPEND SPEND SPEND dyson adidas from 2014 3 EVENTS NEWS Icons are your friends News, upcoming events, sales and popular products should be al shouted about An easily accessible shopping-cart is a must. The most popular shopping cart icon is a simple basket, so it makes sense to choose 00 SALE SALE loud + proud something similar. Don't forget your Trustmarks! VeriSign MMcAfee SECURE e TRUSTE 85% of UK online shoppers look for signs that the website they are thinking of buying from is secure. PayPal VERIFIED VERIFIED Strategy + Creativity Sources:

How to Build a Great eCommerce Site

shared by K2LMarketing on May 01
Creative digital agency K2L Marketing has released a handy infographic detailing all the vital elements of a great eCommerce website. Includes up-to-date eCommerce stats, useful tips and industry insi...


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