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Eight Steps for Designing a Successful Banner Ad

80 8 STEPS BUY FRESH PRODUCE Y bite 2 take a af this... FOR CREATING bachyard produce AN EFFECTIVE BANNER AD KEY ELEMENTS TOSS THE ORANGE STRONG TEXT The backyard garden 5 you've never had. At your fingertips. 2 GOOD USE OF SPACE CLICK HERE 3 CALL TO ACTION 6. 4 BRAND INCORPORATION 5 CREATIVE MESSAGE backyard produce backyard phoduce 6 COMPELLING IMAGERY INTERACTIVITY Well, what are you waiting for? Fresh produce is just a click away! 8. APPROPRIATE HUMOR bachyard, phoduce take af th ce bachyard produce BUY FRESH PRODUCE backyard proluce It is important to consider the product or service the ad is created for. Use strong and bold text to make a Let your ad breathe. Allow for some Provide unique ways of an avenue of action. statement to viewers. negative space. - backyarc 'ou've neve ell, what are yo waiting for? 5 your fing CLICK HERE resh produce is ju a click away! Imagery draws the most attention to ads. Choose images that are consistent with brand identity. Sound and animation Be creative and engage the target audience by using a clear message. integration will help to distinguish your ad from the other live elements on a webage. Incorporating some humor will both engage your audience and leave a memorable impression.

Eight Steps for Designing a Successful Banner Ad

shared by ally_martin on Nov 23
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In my illustration course during college we were asked to design two infographics that were relevant to us as individuals. Considering my dual major was communications, I decided to go with an adverti...


Ally Martin


Ally Martin




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