Creating an Effective Online Portfolio

CREATING AN EFFECTIVE ONLINE PORTFOLIO LOGICAL AND COHERENT VWHOLE OFTEN YOUR PORTFOLIO CAN LOOK LIKE A COLLEC- TION OF RANDOM POINTS AND IDEAS FOR THE UN- UDIENCE. YOU NEED CREATE NECTIONS, TREAT IT AS A WHOLE, SO THAT THERE IS NO CONFUSION WHICH CAN DISTRACT FROM RE- VEALING THE TRUE BENEFITS OF YOUR PROJECT. portfolio What you learn from airplain is based on logic, which helped define the initial problem and led to the solution. Le Corbusier, TOWARD AN ARCHITECTURE TELL A STORY 1. introduction 2. raising action 3. climax 4. resolution 2 3 Simon Sinek, Golden Circle 1. WHY 2. HOW 3. WHAT IN THE PRESENTATION OF YOUR PROJECT DO NOT FOCUS ON HOW IT LOOKS, BUT PARTICULARLY STRESS THE CONTEXT OF WHY AND HOW IT CAME TO BE. = Bē @ f 9 in NEW DEFINITION OF PORTFOLIO YOUR PORTFOLIO ISN'T JUSTA STATIC PAGE, BUT A MULTI- DIMENSIONAL CANVAS WHICH AS A WHOLE BECOMES YOUR PORTFOLIO. TELL YOUR STORIES, SHARE YOUR PROJECTS IN MANY WAYS VWHILST LOOKING FOR CLIENTS AROUND YOU. JPG STORY WITHOUT WORDS PHOTOS SHOULD HAVE A SIMPLE MESSAGE AND CLEARLY FOCUS ON PARTICULAR ELEMENTS OF YOUR PROJECT WITHOUT CONFUSING YOUR AUDIENCE. YOU CAN USE IMAGES TO SHOW THE OVERALL PRO- JECT, THE DETAILS, SCALE, CONTEXT, USER EXPERI- ENCE AND EMOTIONS. TXT 1000 WORDS AREN'T ENOUGH NOT EVERYONE COMMUNICATES THROUGH IMAGES. YOUR BLURB IS VERY IMPORTANT AND WILL ENHANCE THE UNDER- STANDING OF YOUR PROJECT AS WELL AS CONNECTS IMAGES TOGETHER INTO A COHESIVE ENTITY. WITHOUT ANNOTA- TIONS THE AUDIENCE MAY MISS IMPORTANT BUT SUBTLE AS- PECTS OF YOUR PROJECT. YOUR WELL WRITTEN DESCRIP- TIONS ARE ALSO IMPORTANT FOR MEDIA PUBLICATIONS AND JOURNALISTS. HIERARCHY Order is a hierarchy of goals, classification of intent. Le Corbusier, TOWARD AN ARCHITECTURE PRESS PACK DON'T FORGET ABOUT PRESS MATERIAL WHICH SHOULD BE ACCESSIBLE, WELL SORTED AND EASY TO DOWNLOAD. IT LOOKS PROFESSIONALAND CAN ALSO PROVE USEFUL TO A CLIENT WHILST RESEARCHING. MailChimp NOW SEND YOUR OFFER USE MAILCHIMP.COM TO SEND EMAILS WITH OFFERS AND COLLABORATION PROPOLSALS. IT'S FREE, INTUITIVE AND EASY TO SEND EFFECTIVE GROUP EMAILS.