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Call to Action Cheat Sheet. Create the most effective CTAs!

THE SOCIAL ACTION CHECKLIST, Tips by ActionSprout Try to use as many of these tips as you can in each action to see the best results. Picking the Right Action Selecting a meaningful action that resonates with your unique community is the most important part of creating an action. Look at your past actions-online and offline for inspiration and ideas. What worked before? Problem, Solution, Action Format Use this formula in writing your action and your post: • Problem or challenge: Why should they care? Your problem should be simple and explained in just a few lines. • Solution: How do you propose we fix the problem? • Call to action: What can your supporters do to make this solution a reality? Clear Target or Goal There should only be one target or goal to your action. Your action is directed at one decision-maker or has one desired outcome. 4 Clear Call to Action Your call to action should be clear and straightforward. There should be no question about what you are asking folks to do. Compelling Image Facebook is a very visual platform, therefore your action should have a compelling image to accompany it and make it stand out. The best dimensions for News Feed and action images are 1200 x 627. ActionSprout

Call to Action Cheat Sheet. Create the most effective CTAs!

shared by ActionSprout on Jun 13
Creating effective social actions is equally part art and part science. There is certainly no replacement for great writing with emotion and urgency, but data-driven practices can also make a big diff...




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