Transcript

The Big Problem with Property Management Sites

NO FEATURES Poor Design By taking design into their own hands, property managers cause themselves headaches and risk having poorly designed sites. SPECIFIC TO SALE PROPERTY MANAGEMENT of small-business owners who plan to improve their websites, say 41% design/aesthetic is the top choice of action. Make sure prospective residents can process their needs online. 100% Time-Consuming Updates Appling for vacant units and paying application fees online. When personally maintaining your site, you risk wasting time that could otherwise be used to cultivate your business. Contacting managers about maintenance issues. of business owners consider the time necessary to update their websites a say the cost of maintaining their sites is a big hurdle. 64% 25% Paying rent securely online. major challenge. No Metrics POOR USABILITY NO SOCIAL MEDIA LINKS Without metrics, businesses are unable to track their progress, their reach, or their customers' habits and needs. By allowing your residents to share their experiences with your properites via social channels, you're enabling information about your business to reach people you might not have otherwise targeted. Make sure that potential and current residents can easily find vacancies and other information online. 75% List vacancies with do not use analytics tools to measure their websites' performance. nice photographs. Lack Facebook widgets 91% Add floorplans and video tours. Lack Twitter widgets 60% Allow visitors to do not feel they have the tools necessary to make sense of their site analytics or take action to resolve search for vacancies using various keywords. 837 Lack Twitter links issues.

The Big Problem with Property Management Sites

shared by ColumnFive on May 06
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This infographic, with data from Appfolio, covers common mistakes that property managers face while maintaining their own websites. Appfolio provides information on what is worth spending time and mon...

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