Click me
Transcribed

Advertising And Marketing Cryptocurrency And ICOs

WADVERTISE CRYPTU НOW Now That Facebook and Google Markets Áre Dead The crypto industry has been cast out of major online advertising spheres -how can crypto businesses still get the word out? In early 2018, Google and Facebook Banned Crypto Ads 2018 U.S. Digital Ad Revenue Google 43% owns YouTube 5% (ads for cryptocurrencies and ICOS) Facebook 23% owns Instagram 6% THIS BAN COVERS 66% OF ONLINE Microsoft (Owns Bing) 4% ADVERTISING Linkedin (Owned by Microsoft) 1% Oath 4% Amazon 2.5% Twitter Yelp 1% Snapchat 1% IAC .5% Facebook cited crypto as "frequently associated with misleading or deceptive promotional practices" Starting in June 2018 GOOGLE WILL BAN ADS FOR CRYPTOCURRENCY BANNED PRODUCTS INCLUDE Photo credit: United Launch Alliance Cryptocurrency Decision may have been influenced by recent barrage of criticism that Facebook has aided the spread fake news and false information Initial coin offerings exchanges wallets trading advice (ICOS) The ban will apply to Google's platforms, such as YouTube, and third-party sites where Google sells ad space Other platforms jumping on the “ban" wagon Linked in amazon.com Snap Inc. Linkedin: Advertising guidelines state that the platform does not allow ads related to "virtual currency" Amazon: Advertising guidelines list “Cryptocurrencies, cryptocurrency exchanges, initial coin offerings and binary options" as "unacceptable products and services" alongside pornography and weapons sales Effective February 2018 April 2018 Twitter: Reportedly plans to ban "a range of cryptocurrency Snap, Inc: Reportedly banned advertising of initial coin offerings advertisements" (ICOS) on Snapchat app Big Players Still on Board- As of March 2018, Microsoft (except its subsidiary LinkedIn) has made no move to Snapchat allows ads for crypto products besides ICOS ban crypto ads Losing the Biggest Ad Space on the Internet Crypto industry value took a $60 billion hit after Google's March 14, 2018 announcement Like cannabis growers and other risky businesses limited by ad guideline constraints, crypto companies are being forced to find other avenues to help promote their projects HOW TO MARKET CRYPTO WITHOUT GOOGLE AND FACEBOOK CONTENT MARKETING Social media Just because you can't advertise on Facebook, Instagram, or YouTube doesn't mean you can't create a following using engaging, original posts Online Publications Get press by doing interviews for online crypto publications Top sites to contribute crypto articles: coindesk COINTELEGRAPH The future of money Bitcoin.com COIN CENTRAL Infographics, animated videos, and other eye-catching graphic content You're reading it, so it must work Crypto communities Āctive Communities on NEWS Podcasts Chat about industry trends with other experts on podcasts reddit slack Coinmarketcap: Listings of all currencies and tokens such as Top crypto podcasts: "BAD UNCHAINED ¢OINMASTERY Ico bench ICOALERT CRYPTO PODCAST WHITE RABBIT INFLUENCER MARKETING Image via antonopoulos.com Andreas M. Image via twitter twitter.com/DougPolkPoker Image by CC BY-SA 3.0 by Gage Skidmore Image CC BY-SA 2.0 by Elias Bizannes Naval Ravikant Doug Polk John McAfee Antonopoulos Co-Founder of CoinCentral.com Author of Mastering Bitcoin and The Internet of Money Charges $105,000 per tweet to promote cryptocurrency CEO and founder Professional AngelList poker player 400K Twitter followers 118K Twitter followers 805K Twitter followers 396K Twitter followers MEDIA BUYS IN TRADITIONAL MEDIUMS PROFESSIONAL MARKETING TEAMS OR PR FIRMS Satellite radio Hire experts to discuss your options Billboards Ads in tech and business magazines CRYPTO HAS BEEN A NONTRADITIONAL INDUSTRY SINCE ITS INCEPTION reliance on nontraditional marketing isn't likely to slow it down Sources: coinmarketcap.com/charts linkedin.com/legal/sas-guidelines coincentral.com/john-mcafee-bold-bizarre-bullish-bitcoin Presented by: cheddar.com/videos/snapchat-bans-cryptocurrency-ico-ads advertising.amazon.com/ad-specs/en/policy/creative-acceptance COINCENIRAL nytimes.com/2018/03/14/technology/google-bitcoin-advertising.html nytimes.com/2018/01/30/technology/facebook-cryptocurrency-ads.html news.sky.com/story/twitter-to-prohibit-range-of-cryptocurrency-ads-11293387 support.google.com/adwordspolicy/answer/7648803?hl=en&ref_topic=29265 emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital-Ad-Market/1016494 NOWSOURCING cnbc.com/2017/12/20/bitcoin-jesus-says-investors-should-be-ready-in-case-bitcoin-falls-out-of-favor.html facebook.com/business/news/new-ads-policy-improving-integrity-and-security-of-financial-product-and-services-ads

Advertising And Marketing Cryptocurrency And ICOs

shared by NowSourcing on Jun 04
12 views
1 shares
0 comments
Tips for marketing and advertising cryptocurrencies and ICOs now that Google and Facebook have enacted bans. Learn more!

Publisher

CoinCentral

Designer

NowSourcing

Tags

None.

Category

How To
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size