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21 Tips to Maximize Your Tradeshow ROI

21 TIPS TO MAXIMIZE YOUR TRADESHOW ROI By Jennifer Callahan Brought to you by Tradeshows are a popular sales, marketing T FATHCM and branding effort in the Manufacturing world. While many industries have moved away from spending money on setting up (+2 bonus) booths, most manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI nurture relationships with existing customers, and build relations with new prospects. What hasn't changed in 20 years is the need to prove that money spent on tradeshows By Jennifer Callahan turns into revenue for your company. Here I Director of Digital Operations, FATHOM® offer you 21 (+2 bonus) ways to maximize ROI at your upcoming tradeshow. For a more in-depth look at each tip, download the guide at FathomDelivers.com/Resources Marketing tips (and news) geared toward manufacturers from the MFG team at Fathom @MFG_MARKETING FATHOM MAXIMIZE YOUR TRADESHOW ROI WITH THESE TIPS 01. PRESS RELEASE Creating a press release to be distributed online is essential. It should include the basics like keywords that are relevant to your products or services, along with a link back to your website. 02. HOME PAGE CTA Create a noticeable call-to-action on the home page of your website that tells visitors - current customers and prospects - to visit your tradeshow booth. 03. USE PAID SEARCH ll PPC Begin bidding on tradeshow keywords with your PPC budget. 6) 04. BLOG! Write a blog post about your attendance at the tradeshow before you go. 05. SPREAD THE LOVE O Circulate those blog posts on your company's social media channels. 06. GET IT ON VIDEO Record it on video and post everything to your company's YouTube channel. 07. SAVE THE TREES At every tradeshow and conference l've attended, I inevitably walk away from some booths with loose papers that end up in the hotel trash can at the end 08. RELATIONSHIP of the day. BUILDING Are company partners or vendors attending 09. DON'T FORGET THOSE WHO GOT YOU THERE the tradeshow? Schedule time to meet with existing customers at your tradeshow booth. 10. IT'S TIME TO BREAK BREAD If you have an email list of qualified prospects, host a breakfast before the tradeshow kicks off to discuss 11. FIND OUT WHO'S a topic of interest in your industry ATTENDING If a list of attendees is available prior to the tradeshow, check to see if any members of the press will be in attendance. 12. MIND THE MEDIA Create a press kit for journalists, editors or bloggers attending the tradeshow. 13. COORDINATE WITH YOUR MARKETING TEAM Work with your marketing team to determine 14. appropriate presentations, slideshows and/or videos for GOT MOVING display at your booth. EQUIPMENT? 15. If you have a remote-controlled truck zooming around your booth, hopefully you're at an auto TO TWEET, OR NOT TO TWEET, or construction show. THAT IS THE QUESTION Whether at a tradeshow or conference, many attendees are likely using Twitter to communicate with others and 16. VIDEO LOOPS to share with their followers anything of importance. Any visuals about your company that you can play on a video loop at your tradeshow booth will help enhance your prospect's experience. 17. HAVE LIST, MUST SEND If you've been collecting email addresses through a lead nurturing campaign, now is the time to share with your customer list that you're attending the tradeshow or 18. KEEP YOUR HEAD UP conference. When manning your company's tradeshow or conference booth, do not sit with your head two inches from your phone answering emails or texting. 19. MORE BLOGGING! Here's another blog post idea for you: interview other tradeshow attendees, speakers, influencers, etc. 20. SNAP PHOTOS Break up content on your blog with pictures from the event. 21. GOALS = GREAT Keep your staff engaged and focus on specific goals throughout the tradeshow. 22. 2010 CALLED AND IT WANTS ITS QR CODE BACK Don't hide anything behind a QR code. 23. SAY "THANK YOU5 After all leads are entered into your CRM, be sure to follow with a "thank you." To download your very own copy of the Manufacturing Tradeshow Tips guide, visit FathomDelivers.com/Resources/Downloads/21-Tips-Maximize-Manufacturing-Trade-Show-RO1/ T FATHOM C2014 FATHOMO All rights reserved.

21 Tips to Maximize Your Tradeshow ROI

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Tradeshows are part of the professional culture and help promote your brand, build a network and share resources. The following infographic has tips for how to get the best return on your tradesho...

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