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12 Ways to Get More Blog Subscribers

HOW TO GET MORE BLOG SUBSCRIBERS: A 12-POINT CHECKLIST new-subscribero Join Email converts 8.5x better than social media and boasts WHAT CONVERTS BETTER? twice the ROI of PPC. SOCIAL MEDIA So if you want to grow your business with blogging, you're EMAIL going to want people to subscribe via email. THE QUESTION IS: How can you get more subscribers on your list? This checklist has you covered. 1 Homepage Killer Offer Opt-In Form Is your email list "bribe," like an ebook, free Do you have at least one opt-in form prominently SIGN UP FOR report, or exclusive tips FREE TIPS! R out-of-this-world placed on your homepage? compelling? JOINI boosted conversions by OKDork's homepage- which has a large opt-in 31.54% by replacing c form above the fold generic newsletter pitch with free betting tips. converts at 8% BLOG POST With Free Ebook 3 Blog Opt-In 4 Dedicated Forms Landing Page Are there opt-in forms Do you have a landing in the sidebar and at the page on your site (aka end of each post on your squeeze page) blog? dedicated solely to collecting new blog's subscribers? sidebar opt-in form converts at an Sparring Mind's impressive 2% dedicated newsletter poge converts at 38.6% 5 Call-to-Action 6 Fields on GIVE PEOPLE A NUDGE TO SIGN UP a Diet Do you have a crystal clear call-to-action that USE A CALL-TO-ACTION Do you use the fewest gently nudges people number of fields to sign up? possible? ABOUT 3 or fewer fields outperforms 6+ fields by more than 60%. 7 About Page Opt-In For many sites, the about page is 1 of the Optimized top 3 most visited pages. Confirmation Adding opt-in forms on this page can convert a Page CONFIRMATION good chunk of that traffic ALMOST DONE! into subscribers. Up to 25% of new subscribers don't The about page at confirm their email. Backlinko converts Is your confirmation page ("Please confirm your subscription") compelling enough for people to double opt-in? at 5.81% STEP 1 STEP 2 EASY RIGHT? 9 "Subscribe" check box on FREE EBOOK! landing page forms Hubspot found that adding a "subscribe to Hubspot marketing blog" check box boosted newsletter subscribers by 128%. 10 11 12 FOPTION - B NEWSLETTER SIGN UP FOPTION - A BLOG POST Popup or Slide-in Form A/B Test Headlines, Calls- Pitch Your Newsletter to-Action and Button Copy on Social Media Do you have a popup or slide-in form? Dan Zarrella found that Are you continually testing headlines, Do promote your newsletter to social calls-to-action and button copy on your media followers on Twitter, Instagram, 100% pop-ups didn't reduce his or Facebook? email forms? site's bounce rate. but did Bryan Harris found 1.9% pitching his email on Twitter increase conversions by Reebok tested two headlines: more than 100% "Join the Reebok Newsletter" converted at 1.9% to Join and Save: Join and Save" resulted in a 40% lift in email subscribers How do they all compare? Case studies show: Homepage Opt-In Form 0 8% Blog Opt-In Forms O Dedicated Landing Page O About Page Opt-In 0= 5 81% Pitch Newsletter on Social Media 2 19% KIller Offer 2 Flelds on a Dlet 6 60% Optimized Confirmation Page 8 25% Subscribe Check Box O Popup or Sidebar 10 100% A/B Test Headlines etc (11 40% References Created by BACKLINKO Exclusively For HubSpot 2014/03/1/pet-first-100-email-subscribers CONVERSION INCREASE RATE

12 Ways to Get More Blog Subscribers

shared by arpingajjar on Dec 29
For lots of bloggers, publishing blog post can feel a little anticlimactic. You spend all this time researching and writing and editing and designing to get your post out the door, and when you finall...






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