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10 Steps To Tradeshow Success

BAGS of IDEAS 10 Steps to Trade Show Success Exhibitor tips to generate the right sales leads and boost trade show ROI BEFORE the trade show #1 Generate leads to pay for the event Dig out contacts, old leads and current customers and make appointments before the event begins. This will go a long way to offset the cost of the event. 95% of executive decision-makers met with their current suppliers at exhibitions Contact previous attendees #2 23% Obtaining a list of prior year show attendees and sending a pre-show mailer will increase the chance attendees will stop by your booth by 23% #3 Train staff your Your staff are the single most important part of your trade show. Make sure they know how to approach attendees, qualify leads and politely end fruitless conversations. 85% of an exhibitor's success lies in the performance of their staff Get in the show guide #4 Most trade shows have a online and/or print show guide for attendees to see who is exhibiting. Don't miss out on this opportunity to gain early interest. of attendees come to trade shows with a 3/4 personal agenda listing who they want to see DURING the trade show #5 Look sharp & stay fresh Whatever the dress code, make sure you're well groomed and your appearance is clean and professional. Don't sit down, slouch or leave food around your stand. No.1 reason people don't buy at a trade show stand is because of "the saleperson's bad breath" Use promotional giveaways #6 The right promo items will massively increase brand exposure, draw people to your stand and keep working for you after the event. 1 in 3 people are more likely to do business with a brand after receiving a promotional item Bags deliver more impressions 1.038 than any other promotional item: each bag delivers on average 1,038 impressions per month #7 Design a standout stand Make sure that your stand is visually appealing, welcoming to attendees and your messages can be easily read and understood. 15ft If your graphics can be seen from 15ft away, people will remember your brand AFTER the trade show # 8 Remember to convert your leads! Follow up leads within 48 hours to get ahead of the competition, starting with the most valuable first. don't follow up on their show leads!! Personalise your after-show sales #9 Consult your notes from the event and research each lead before you contact them so that you can personalise your approach. 94% of companies agree that personalisation is critical to current and future sUccess #10 Conduct post-show evaluation Improve future show effectiveness by gathering and examining comments and feedback from the event as well as measuring ROI. 38% Generally, converting a trade show lead to a sale costs 38% less than sales calls alone Brought to you by: BAGS of IDEAS The Promotional Bag Specialiats Sources: irstdassmlmtools.Com E: [email protected] T: 0845 200 4045 •.....

10 Steps To Tradeshow Success

shared by rehilly on Aug 09
We wanted to create a visual guide to making the most of trade show opportunities. Quite often you will see small and medium sized businesses fork out thousands of pounds on tradeshow stands without k...


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