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10 Rules About Infographics

10 RULES THAT MAKE AN INFOGRAPHIC COOL, EFFECTIVEANDVIRAL INFOGRAPHIC HAS BECOME A CONTENT MARKETING STAR People love it, share it and as a marketing tool, companies use it more and more in our days. It is simple, convincing and an effective way to reach your goals and audience. We collected the 10 basic rules for a perfect infographic. O rule | 01 IDENTIFY YOUR GOAL ? Customer acquisition WHAT IS YOUR GOAL WITH YOUR INFOGRAPHIC? ? Image / brand building once you know your goal, you can decide what kind of info and format will work best for you ? Education ? Entertaining people rule| 02 IDENTIFY YOUR AUDIENCE YOU HAVE TO KNOW WHO YOU ARE TALKING TO what language they use what they care about rule | 03 CREATE A CORE MESSAGE OR STORY good infographics have one central idea or leitmotif they are not random collage of different information and data rule | 04 BE RELEVANT Tell something NEW! An avarage user will spend maximum 3 minutes reading it Make it SHORT& SIMPLE Devide content into 5-10 3" BLOCKS rule | 05 RESEARCH WELL Collect relevant information, data and check them from different perspective WHERE TO GET DATA FROM? Public data Desktop research Stats (e.g. ili Internal data from the company Social data Your competitor's or data Geographical information rule | 06 MAKE YOUR HEADER PERSUASIVE 90% GO THROUGH AN INFOGRAPHIC, WHEN THE HEADER OF PEOPLE AND THE TITLE CATCH THEM. O rule 07 MAKE AN EYE-CATCHING DESIGN Which supports information interpretation DON'T FORGET! DESIGN SHOULD HELP BLOCK BLOCK make a clear 01 02 COMPREHENSION distinction between thematic blocks Use Ellushahon! for qualitative WORDSO NUMBERS highlite and information maintain the most important for quantitative USE_DATA information rule | 08 GO VIRAL An infographic without publishing and social planning is like an undiscovered island on the ocean. Choose the right social channels Send it directly to P 8+ flEdigg SUO RELATED BLOGS Submit your infographic to Infographics Archive directories Daily Infographic Infographics Showcase Visual Loop Одule 09 SOURCE BE DON'T FORGET TO CITE YOUR SOURCES! AUTHENTIC! rule 10 MAKE A SUMMARY WRITE YOUR CONCLUSION AND MAINTAIN YOUR DATA BROUGHT TO YOU BY AVALANCHE INFOGRAPHICS

10 Rules About Infographics

shared by AvalancheInfogr... on Jul 30
Information + Story + Design = Infographics. This is how the equation may be written to prove the success and legitimacy of this steeply upward sloping field. However, it is more difficult to answer w...


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