Searching for a Home Online

SEARCHING FOR A HOME ONLINE How the internet has changed the way people search for homes tit190% www of people use the internet to begin their home search HOW THE INTERNET IS USED THROUGHOUT THE SEARCH Search Engines and General Websites Maps Mobile Applications 253% Growth in real estate related searches in the past 4 years Google A 11SEARCHES is an average, a person performs prior to taking action STATES WITH THE HIGHEST NUMBER OF ONLINE QUERIES FOR FIRST TIME BUYERS #1 Delaware #3 Mississippi #5 Wyoming 11 #2 Louisiana #4 South Dakota TOP STATES FOR VACATION HOME SEARCHES #1 Florida #3 Oregon #5 South Dakota #2 Ohio #4 South Carolina HOW LONG BEFORE CONTACTING AN AGENT AFTER STARTING A ONLINE SEARCH 40% waited a average of 120 days 24% contacted an agent the same day USE OF MOBILE DEVICES INTHE SEARCH 20% 20% of real estate 48% 45% O searches are done |16% from mobile devices 36%B 10 20 30 40 50 60 70 80 90 100 Get directions to homes for sale Request more information Watch a video about the home Search while watching TV LOCATIONS WHERENEW HOME SHOPPERSUSE THEIR MOBILE DE VICES TO SEARCH FOR HOMES 77% at home po 31% at work 28% waiting in line l 27% at a restaurant 26% at other peoples's homes Do 10 20 30 40 50 60 70 80 90 100 Average more than 20 million unique visitors per month REALTOR.com REALTOR Average more than 11 million visitors per month Homes.com TODAY'S BUYERS SEARCH MOST FREQUENTLY BASEDON V# of bedrooms and bathrooms V Square footage V Swimming pool V Garages V Heating Ventilation and air conditioning systems YOUTUBE SEARCHES IN ONE FISCAL QUARTER FOR: 118,000 88,400 "buying a home' "real estate agent" MOUNTAINSEED Sources http://www.worldpropertychannel.com/north-america-residetial- news/google-the-digital-house-hunt-consumer-and-market-trends-in-real-estate-nar-internet-search-report-onli ne-real-estate-search-property-search-online-report-gary-thomas-google-head-of-real-estate-patrick-grandinett i-6420.php http://connect.homes.com/about/ http://www.mortgagenewsdaily.com/01072013_home_buying_behaviors.asp http://www.inman.com/news/2013/01/8/study-offers-a-deep-dive-ways-homebuyers-use-web http://www.realtor.org/sites/default/files/reports/2013/Study-Digital-House-Hunt-2013-01.pdf