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Property Snakes & Ladders

Ipsos MORI Ipsos PROPERIY SNAKES& LADDERS Eighty percent of the public think that there is a “housing crisis" in Britain. Using the well known board game, our graphic illustrates a selection of key findings relating to the crisis from Ipsos MORI polling for a range of clients. Our commentary on the findings follows below. 91% 100 99 98 97 96 95 94 93 Say are satisfied with their home 85% 90% 82% 89% Agree "Government should give more attention to the issue of housing“ "If had free choice" would choose to buy rather than rent 80 Agree "it will be harder for children of today to buylrent than it is for me" 81 83 84 86 87 Agree "my home is suitable for my current needs“ 78% 77% 72% 71% 73 80% of 118 MPs report recelving contact from constituents about housing (top issue) 76 74 Renters who consider themselves house proud Think next 12 months will be a bad time to sell property Private renters Agree there is a 'housing crisis' in Britain expect to be in the same tenure in 2 years time 61% 63% 66% 67% 70 Would support new development if helped to create jobs locally Think 1/4 or more of England already developed (real figure is 10%) Support new development if it means affordable housing for locals 62 64 Expect private sector rents to be be lot/little higher in 12 months 57% 51% Support simplifying local planning decisions making it easier to bulld new local homes 60% 53% 52% 58% Agree "having a mortgage is more risky than it used to be" 59% 55% HAs who think tenants know 'hardly anything'/nothing about welfare Oppose Government spending less on housing benefit If leads to homelessness Renters who belleve will NEVER be able to afford Ao buy Identify raising a deposit as main barrier to buying 54 Think next 12 months will be a good time to buy property Agree "more new homes need to be bult in my local area" reform 45% 49% Agree there is a "housing crisis“ in local 41 43 48 Agree "already enough development here" 50 area 44 Disagree "more new homes need to be built in my local area" 31% Disagree past development has "changed character of area for worse" 40% 38% 34% 33% Think building new homes is best way of boosting British economy (top of list of 6 options) 39 Expect average UK house price to be higher in 12 months 37 36 35 Agree past development has "changed character of area for worse" Think next 12 months will be a bad time to buy property 32 21% 27% 29% Think Government should spend more on housing benefit 22 23 26 Think Government should spend less on housing benefit 28 Private renters interested in shared ownership 30 12% 13% Expect private sector rents to be 'a lot' higher in twelve months 20% 18% 15% Soclal tenants did not know whether or not they had the Right to Buy (May 2012) Expect average UK house price to be lower in 12 months 17 16 "If had free choice" would choose to rent rather than buy Say "Yoo smal, lacks space" applies to their home 11 8% 9% Want house prices to rise by 15%+ in 2013 10% 1% Looking to buy as first time buyer in next twelve Spontaneously identify housing among most important issues facing Britain (2012 average) 4% Say "it is in poor condition" applies to their home Want house prices to fall by 15%+ in 2013 months Our graphic illustrates the challenges and opportunities public opinion presents to those tackling the housing crisis. For example, compare the 80% and 45% squares. The public senses a national crisis but less so a local one. Indeed, the overwhelming majority are content with their homes (see squares 89% and 91%), and many don't see supply as an issue. See square 45% again where this percentage disagree that more new homes need to be built locally. Further compare this with 49% and 63%; nearly half the public think there has already been over-development locally and most over-estimate how much of the country is already built upon. The crisis may be more about future prospects to meet aspirations (see 90% and 85% squares) and worries about 'Generation Rent'. But compare the 9% and 10% squares. Almost the same proportion want sharp house price rises as want falls in 2013, highlighting a crisis affecting different people differently. Finally, the 82% and 40% squares show that housing is a priority for Government attention, so too is building homes over other infrastructure projects. But these, and the sense of crisis, sit far above the 8% square. Of course, our graphic only touches the surface of a crisis which plays out differently by age, area and tenure. We will, for example, learn more this year from our evaluations of the impact of welfare reforms on the private and social rented sectors. And we know that many local authorities and housing associations are also collecting evidence to shape their response to the crisis. Locally as well as nationally, it will be important to understand and incorporate public sentiment to help find the best solutions. Leaving too much to market forces and hoping that nimbyism won't prevail is unlikely to be enough to take us beyond crisis talk. Sources: This graphic uses data from the Ipsos MORI Issues Index, Ipsos MORI Political Monitor, Ipsos MORI Summer 2012 MPs Survey, and surveys for a range of clients including Halifax, Channel 4, British Property Federation, Inside Housing, Catalyst Housing Limited, Department for Communities and Local Government, and the National Housing Federation. Survey fieldwork dates range from November 2011 to January 2013. Graphic design by Tom Warren Follow Ipsos MORI online Further information: Our latest polls, publications and commentary are available at our dedicated housing website pages. Please contact Ben Marshall or @BenM IM and Stephen Finlay, Ipsos MORI Housing, planning and development. f in You Tube 25

Property Snakes & Ladders

shared by tomdubs on Feb 28
Eighty percent of the public think that there is a “housing crisis” in Britain. Using the well known board game, our graphic illustrates a selection of key findings relating to the crisis fro...


Ipsos MORI


tom warren


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