Portrait of a Renter

Portrait Renter Used by over 2 million NYC renters since our launch, we at Naked Apartments have learned a lot about them, their habits and desires. ofo What follows is a portrait drawn from their registration data (contact info, desired apartment, move and roommate details, income, etc) as well as their search history and survey results. HOW MANY ROOMATES? WHY HAVE ROOMMATES? ANY PETS? IT'S MORE FUN 17% 10% 32% 14% 9 % 43% 25% 51% 77% GIRL/BOYFRIEND WITH MY 29% BRONX 58% 27% 6% 9% BROOKLYN 51% 40% 7% 3% MOST SEARCHED-FOR APARTMENT SIZES MANHATTAN 57% 33% 6% QUEENS NYC BRONX BROOKLYN MANHATTAN QUEENS 51% 36% 8% 6% RENTERS BEGIN THEIR SEARCH ON AVG 35 DAYS BEFORE MOVE DATE LOFT 3% 1% 2% 2% 1% START SEARCHING STUDIO 15% 15% 9% 14% 10% 1BR 29% 35% 29% 31% 35% 35 2BR 38% 36% 43% 37% 42% MOVE DATE 3BR 13% 12% 15% 13% 12% SITE VISITS BY TIME OF DAY SITE VISITS BY DAY OF WEEK 12 3 4 5 6 7 10 11 12 2 3 4 5 6 7 8 9 10 11 AM PM 25% 25% 15% 15% MOBILE USAGE AS A % OF TOTAL VISITS 5% 5% HOW'D YOU FIND YOUR RENTERS SEE MORE APARTMENTS THE LONGER THEY SEARCH... WHY ARE YOU MOVING? LAST APARTMENT? OTHER BETTER 'HOOD 15% 10% RRENT CHEAPER APTS SEEN PER WEEK 12% 1.4 2.7 3.3 4.5 5.7 28% 17% 30% 40% 30% 18% NICER APT 1ST 2ND 3RD 4TH 5TH+ MENDICONNECTION WEEK OF SEARCH HOW MANY MINUTES WOULD YOU BE WILLING TO IF YOU COULD HAVE ONE BILL FREE, WHICH WOULD IT BE? ADD TO YOUR COMMUTE TO SAVE $100/MO? 5% MINUTES 22 MINUTES 15 47% ELECTRICITY НЕАT HOT WATER WIFI CABLE MINUTES 30 38% 29% 20% 10% 26% MINUTES NO-FEE APARTMENTS NEIGHBORHOODS PER SEARCH AVERAGE ANNUAL INCOME % OF THE # OF 'HOODS BRONX BRONX NYC SEARCHES BRONX $47,185 THAT RENTERS 15 $97,377 THAT ARE FOR SELECT WHEN 3 'HOODS NO-FEE SEARCHING IN APARTMENTS. MANHATTAN $123,672 EACH BOROUGH, MANHATTÁN 13 QUEENS MANHATTAN QUEENS QUEENS 10% 5 'HOODS $68,650 2 'HOODS BROOKLYN BROOKLYN STATEN BROOKLYN 3 'HOODS $87,422 ISLAND 10% 20 STATEN ISLAND 1 'HOOD STATEN ISLAND $69,055 GUARANTOR GENDER WEB BROWSER MAC OR PC 55% 49% OF NAKED 45% APARTMENTS RENTERS HAVE A GUARANTOR 30 24% 21% 20% 33% 12 näkedapartments SOURCES: ALL DATA IS TAKEN FROM NAKED APARTMENT REGISTRATION, SEARCH AND SURVEY DATA. e COPYRIGHT 2012 NAKED APARTMENTS # OF VISITS CHORTER COMMUTE I'M MARRIED FIRST APARTMENT IT'S CHEAPER WEBSITE SUNDAY A BROKER MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY