Transcript

Color Psychology

PSYCHOLOGY OF COLOR 84.7% of consumers cite color as the primary reason they buy a particular product. WHEN PEOPLE BUY 93% look at Visual "Research reveals people make a Appearance. sub- conscious judgment about an 90s environment or product within 90 seconds of initial viewing. look at Texture. Between 62% and 90% of that assessment is based on color alone." 1% decide on "Sound/Smell". 80% 52% think color increases of shoppers did not return to a brand recognition. store due to overall aesthetics. OUTCOME OF THE USE OF COLOR COLOR CAN IMPROVE Ads in color are read up to Comprehension 73% 42% more often Learning 55-68% than the same ads Reading 40% in black and white. 10% 20% 30% 40% 50% 60% 70% 80% PRIMARY COLORS SECONDARY COLORS RED YELLOW BLUE ORANGE GREEN PURPLE RED PRIMARY COLOR PERSONALITY/EMOTIONS MARKETING Evokes strong emotions Increases heart rate |Encourages appetite Used by restaurants to stimulate appetite Increases passion and intensity Creates urgency often seen in clearance sales Red roses symbolize love Used for impulsive shoppers POLITICS CHAKRA Represents Communist or Socialist parties worldwide Root chakra Located at base of the spine Used for Republicans in the USA Related to survival, safety, physical self COMPANIES M OK NETFLIK Kelogg's Frito Lay (ays AVIS McDonald's TARGET kmart. CNN LEGO P cnet Heinz You Tube RED ROBIN HM TIME AERKIS GOUIRINSAIm Nintendo EXON ACE A O Coca-Cola CVS mobile pharmacy Hardware Adobe TOYOTA YELLOW PRIMARY COLOR PERSONALITY/EMOTIONS MARKETING Increases cheerfulness, warmth Represents optimism, youthfulness Causes fatigue and strain on the eyes. Used to grab attention of window shoppers Makes babies cry Shows clarity Stimulates mental processes Stimulates nervous system CHAKRA Encourages communication Solar Plexus chakra Located in upper POLITICS abdomen between navel and sternum Represents Liberalism Related to personal power, will, self esteem COMPANIES NATIONAL GEOGRAPHIC M. Hertz. A R CAT Sm Chips Nikon Hellel Askma IMDB Denny's BEST BUY DHL IKEA PENNZOIL Sprint BLUE PRIMARY COLOR PERSONALITY/EMOTIONS MARKETING Associated with water, peace Often used in corporate business | Most preferred by men because it's productive and non-invasive |Represent calmness or serenity |Curbs appetite Creates sense of security and trust in a brand |Known as a "cold" color Perceived as constant in human life due to sky and ocean being blue |Increases productivity | Most used color for offices CHAKRA Throat chakra Base of throat POLITICS Related to Represents Conservative parties worldwide communication, TUsed for Democrats in the USA truth, self-expression COMPANIES in pepsi UjPMorgan OREO skype LowES vimeo Oral B flickr WE Home Improvement Warehouse Walmart Ford G DELL AMERICAN EXPRESS Save money. Live better. ORANGE SECONDARY COLOR PERSONALITY/EMOTIONS MARKETING Reflects excitement, enthusiasm | Signifies aggression |Shows warmth I Creates call to action: Buy, Sell, Subscribe Found in impulsive shoppers Warns of caution I Represent a friendly, cheerful, confident brand CHAKRA POLITICS The Sacral chakra Orange is the national color of the Netherlands Located around lower back and and its royal family I reproductive organs Related to sexuality, creativity, pleasure COMPANIES HOOTERS amazon o Payless bing NICKELODEON SHORSOURCcE Po Fanta starz SMOTOR HARLEY-DAVIDSON Gult B DISCOVER orus NETWORK SYCLES GREEN SECONDARY COLOR PERSONALITY/EMOTIONS MARKETING Constitutes health, tranquility Used to relax in stores ISymbolizes money Associated with wealthy Denotes nature Green M&M's are said to send a sexual message Alleviates depression |Has long been a symbol of fertility Workers in a green environment have fewer Was once the preferred color choice for wedding gowns in the 15th century |stomach aches Green is used in night vision goggles because the human eye is most sensitive to and able to discern the most shades of it CHAKRA Represents new growth Heart chakra POLITICS |Center of body, heart level Connected to Environmentalists Related to unconditional love, healing COMPANIES bp WHOLE Tropicana Spotify PLANET XBOX. JOHN DEERE HAR KET HESS LAND ROVER ELEVEN COFFE Holiday Inn ANDROID PURPLE SECONDARY COLOR PERSONALITY/EMOTIONS MARKETING Showed royalty, wealth, success, wisdom TUsed often in beauty or anti-aging products Used to soothe or calm Many kings wore | Represent a creative, imaginative, wise brand purple robes CHAKRA POLITICS The Crown chakra Used for royalty, Top of the head but hardly used in modern politics Related to spiritual life and experience, connection to the divine, pure consciousness, transcendence COMPANIES YAHOO! T Mobile Syfy Hallmark TACO BELL Coum Reyal Welch's Ecraigslist waK Big Brothers Big Sisters Sources: http://www.the-energy-healing-site.com/chakra-colors.html http://www.academia.edu/814203/Colour Colour Everywhere. http://visual.ly/color-guide-designers http://nowsourcing.com/blog/wp-content/uploads/2012/01/louisville-painter.html http://blog.kissmetrics.com/color-psychology/ http://www.wwu.edu/id/media/documents/Morris-ColorinlDrevH.pdf http://www.rochester.edu/news/show.php?id=3268 http://www.colorcom.com/research/why-color-matters Brought to you by: WebpageFX MsnhaRELY NABISCO

Color Psychology

shared by trevins on Apr 09
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A look at the psychological impact of color on design, politics, marketing and more.

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