History of Infographics

The History of INFOGRAPHICS VITY ON 10% 20% IS% O so 20 IMAGINATION OF DATA OO O O O O ( BAD IDEAS I What is AN INFOGRAPHIC? An infographic presents deep data in a concise, highly visual format. Infographics make massive amounts of data easily digestible. 026A+65323 747% 1 45/421 54*F5 X34 6 3376 1 41 202 Prehistoric GRAPHICS SERRA DA CAPIVARA DUNHUANG STAR ATLAS The earliest graphical depictions of The oldest atlas of its kind, information occurred on cave walls. dates back to sometime between 649 and 684 AD. ESTIMATED AT VRS The rock art may be IT CHARTS MORE THAN the oldest work of its OLD kind in the Americas 1,300 STARS * - 100 stars 25,000 PRESENT • - -5k years Early Printed INFÓGRAPHICS The father of modern WILLIAM PLAYFAIR statistical graphs. Playfair invented the: TIME-SERIES LINE GRAPH BAR CHART PIE CHART 1600 1686 EDMUND HALLEY Created the first known bivariate plot. 1701 EDMUND HALLEY Created the first data-based contour map. 1858 FLORENCE NIGHTINGALE Created the coxcomb chart. ) 2oth Century INFOGRAPHICS 1915 1972 1970s ALFRED LEETE OTL AICHER PETER SULLIVAN A poster designed by Leete and published by the London Underground displays many of the visual and data elements stilL Aicher brought simplified pictograms onto the scene in a clean, sleek manner that Graphic designer Peter Sullivan created infographics for "The Sunday Times" in the 1970s, 80s, and 90s that would go on to inspire similar graphics in other publications. made them a universal used in infographics today. means of communication. London Underground Poster 1972 Munich Olympics "The Sunday Times" · SPEED - SUNDAY TIMES 1997 INFORMATIONAL GRAPHICS in Newspapers 96% 100% 63% 80% 52% 37% 60% 33% 40% 15% 20% Maps Bar Charts Line Graphs Pie Charts Pictorial 3D Tufte designs for what he calls "The Thinking Eye." This part of the brain, in his words, is always Edward Tufte emerged as Tufte encourages designers to move away from "chart junk," defined as any the father of modern data visualization with his book "The Visual Display of seeking visual representations that satisfy the question "how do I know that?" unnecessary elements on a graph. Quantitative Information," published in 1983. infographica ONLINE Online infographics can incorporate features that are impossible with a print graphic. Interactive infographics can show relevant information in pop ups when the user clicks on or hovers over a certain item. This feature can pack dense amounts of information into a compact package that requires minimal scrolling. 40% 90% 40% of the information the brain of the nerve fibers connected takes in is visual. to the brain are retinal. The eyes can register 36,000 visual messages in an hour. This averages out to 600 a minute. Or 10 per second. 100 visual messages The average adult reading speed is about 300 words per minute. a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a a Visitors typically decide whether they will leave a web page within the first 10-20 seconds. This gives them enough time to read just 50-100 words. words -> In the time it Though they've > Infographics are an efficient way to tell big stories in a small words takes a visitor been around for centuries, they're realizing their full potential today in the fast paced, highly visual online to read this block of text, he or she amount of time in a format that's easy to scan and digest on the run. 55 will make the critical decision to stay on the page or leave. words environment. SOURCES bradshawfoundation.com | oxforddnb.com | datavis.ca | uh.edu | 1972municholympics.co.uk | npr.org| apod.nasa.gov | businessweek.com | thinkingschoolsinternational.com | nngroup.comforbes.com| creativereview.co.uk | academia.edu COPYPRESS www.COPYPRESS.COM www dlululh