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The World of Informed Marketers

Increasing Consumer Access to Healthcare Brands Brand websites that provide opt-ins to build database Brand websites missing opt-ins to build database Claritin Live Claritin Clear. 55,173 unique visitors Avelox ASPIRIN 000 831 unique visitors moxifloxacin 3,560 unique visitors 133,267 unique visitors GARDASIL. Advil R HEALTHCARE BRANDS ONLINE 64,934 unique visitors Healthcare product companies do not rely on just one web presence to engage their audience, instead they understand that their audience is broad and includes consumers, physicians, and more. As such, they create multiple online identities to communicate and provide a targeted, relationship-oriented experience. But just how many relationship touch points are there for the typical nealthcare company? With so many brands to promote, this infographic shows just a small sample of healthcare companies and their brands. As you can see, there are many opportunities and methods of engagement. MiraLAX 25,040 unique visitors zoloft (sertralin HCl) 9,788 "LIKES" BY COMPANY FOLLOWERS BY COMPANY unique visitors PFIZER: 21,875 43,021 6,597 J&J: 10,973 Xarelto unique visitors MERCK: 2,401 rivaroxaban 329,280 unique visitors 23.162 GSK: 10,545 18,946 LIPITOR BAYER: 949 atorvastatin calbnm 11.967 11.016 10.253 10,565 NOVARTIS: 18,739 1,930 SANOFI-AVENTIS: 77 PFIZER J&J MERCK GSK ASTRAZENECA: 8,955 BAYER NOVARTIS SANOFI- ASTRA AVENTIS ZENECA VALTREX valacyclovir HCI 8,767 +1 PRESENCE BY COMPANY unique visitors Nicorette BAYER VIAGRA (sildenafil citrate) tablets +1 ROCHE x7 PFIZER ) J&J A) MERCK STOP SMOKING GUM 176,312 unique visitors GSK NOVARTIS SANOFI-AVENTIS ASTRA ZENECA 29,328 You Tube Views by Company unique visitors You Tube Subscribers by Company PFIZER BAYER 36,944 162,329 unique visitors -108,259 GSK Saphris JOHNSON AND JOHNSON J&J PFIZER Zantac 626,886 unique visitors GSK Razadyne galantamine HBr 172 55,224 BAYER 520 5,279 263 70,287 ASTRAZENECA NOVARTIS SANOFI-AVENTIS NOVARTIS 1,309 unique visitors -265,010 SANOFI-AVENTIS +1 -172,822 ASTRAZENECA 122 ACUVUE 215 1,113 89,868 unique visitors 13,915 BRAND CONTACT LENSES Sources: ALEVE!/Pfizer 5,745 unique visitors Realize Risperdal 3,848 ADVAIR RISPERIDONE unique visitors 66,773 unique visitors 124,024 unique visitors SCIENCE *Unique visitor info for the month of November, 2011. фарpature surprisingly simple."

The World of Informed Marketers

shared by GeeGrl on Mar 28
The infographic “Increasing Consumer Access to Healthcare Brands” provides a sampling of brands with and without opt-ins to build their marketing database as well as website traffic and social me...




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