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Who's Lovin' It?

AA McDonald's Who's Lovin' it? McDonald's Website Image Actual Consumer Image 100% pure beef Quality food McDonald's OVER99 BILLION SERVED Claims Commitment to customer satisfaction World-claSS potatoes What Consumers Say: ou Tube "terrible" •"Fries turn Into wood when get cold" •"I'm fat and l'm lovin It" "My GPA Is higher than your meat quality" •scrap meat soaked in ammonlum hydroxide "meat should be sold for dogs "You have to walk for seven hours straight to burn off a Coke, fry and Big Mac" Customer Satisfaction "We place the customer General Customer experience at the core of Feedback all we do" O Negative Feedback 1 100% Positive Customer Feedback satisfaction Percent Obesity vs. Number of McDonalds Stores Worldwide 30.6% 23% 14.3% 12.9% 3.2% United States United Kingdom Canada 1,115 Germany Japan 1,091 12,804 1,154 3,598 Childhoood Obesity has Tripled in the past 30 Years! 20% 7% 1980 2008 Do Happy Meals Contribute to Childhood Obesity? Нарру Meals 3.0 Dairy Burger King 2.5 Queen 2.5 Wendy's 2.4 Arby's 1.2 Denny's 0.8 McDonald's Makes more ІНОР 0.4 money from Наррy Meals than their competitors total revenues. McDonald's Is the World's Largest Toy Distributor McDonald's charges 10 cents per Наррy Meal Toy in cities that have nutrition standards that prohibit giving toys away in unhealthy meals. Over 1.5 billion toys are given away each year in Happy Meals Sources: food/ratings/index.htm,8599,1702277,00.html!/mcdonalds Created by: Brian Gibbs, Denisa Teme, Mila Davidzenka, and Damanjeet Singh for Prof. Johnson's Social Media Innovation Course at Temple University Fox School of Business Social Media Innovation

Who's Lovin' It?

shared by StevenLJohnson on Apr 02
McDonalds Infographic depicts visual representation of McDonalds’ facts in order to raise awareness of increasing rates of obesity among adults and children, which could be related to the number of ...


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