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What Do Consumers and Doctors Need to Know About Opioid Dependence?

What Do Consumers and Doctors Need to Know About Opioid Dependence? Opioid dependence (OD) is more common than many people realize and can happen to anyone - affecting adult men and women of all ages, races, ethnic groups, income and educational levels.' This chronic condition, also known as prescription painkiller and heroin addiction, has reached epidemic proportions in the United States and represents a rapidly growing medical problem and public health concern. Despite the ever-growing numbers of individuals living with OD and significant media coverage, a national survey conducted online by Harris Interactivet for Reckitt Benckiser Pharmaceuticals Inc. reveals that both U.S. adults and doctors* harbor a variety of misperceptions and stereotypes about OD that may impact the way the disease - and how those living with it - are treated. FACT: OD IS A MAJOR PUBLIC HEALTH ISSUE THAT AFFECTS APPROXIMATELY 87% DOCTORS 68% ADULTS TWO MILLION AMERICANS AND CAN HAPPEN UNEXPECTEDLY AS THE UNINTENDED are aware millions of Americans are affected by OD CONSEQUENCE OF PRESCRIPTION DRUG USE? 97% DOCTORS 93% 96% DOCTORS ADULTS 76% ADULTS believe painkiller misuse/abuse poses a significant burden on the U.S. healthcare system agree that opioid dependence can impact people from all walks of life 59% ADULTS % only associate OD with addiction to 44% prescription painkillers 92% 55% heroin 69% 88% 11% any kind of drug DOCTORS are aware that addiction is a disease ADULTS IDOCTORS FACT: OD IS A CHRONIC MEDICAL DISEASE THAT 67% ADULTS AFFECTS THE BRAIN AND FOOLS IT INTO THINKING THE OPIOID IS NECESSARY 35% DOCTORS say they do not know much about OD FOR SURVIVAL3 25% ADULTS 59% DOCTORS say OD is a chronic brain disease 45% ADULTS 30% DOCTORS view OD as more of a psychological problem (e.g., lifestyle choice) rather than a physical illness (e.g., chronic disease) 68% ADULTS 80% DOCTORS believe OD represents a mental health problem 67% ADULTS FACT: RESEARCH SHOWS TREATMENT CAN BENEFIT FROM A COMBINATION OF MEDICATION AND 65% BEHAVIORAL CHANGES say that OD can be cured DOCTORS 98% DOCTORS 40% DOCTORS 61% ADULTS 92% ADULTS say that OD is treatable say that treatment for OD is readily available 56% ADULTS 21% 35% ADULTS DOCTORS 69% DOCTORS believe that a stay at a rehabilitation clinic is very effective believe that the vast majority living with OD will experience a relapse 73% DOCTORS 44% ADULTS 58% ADULTS are aware of prescription medication from a doctor as a treatment option for OD strongly support the use of prescription medication to treat OD FACT: TREATMENT IS COVERED BY THE MAJORITY OF HEALTH INSURANCE COMPANIES AND PRIVACY IS PROTECTED5 77% ADULTS 93% DOCTORS mention shame or embarrassment, fear that others will find out and/or having to put life on hold by going away as reasons those suffering from addiction would refrain from seeking treatment 79% ADULTS 91% DOCTORS mention the inability to recognize one has a problem as a reason individuals avoid seeking treatment 21% 29% ADULTS DO believe seeking treatment for OD means a person needs to give up his/her privacy 16% DOCTORS % believe treatment for OD is not covered by medical insurance plans For more information on OD, available treatment options and to "find a doctor" who is certified to treat OD, visit www.TurnToHelp.com. *U.S. adults age 26 to 49 and primary care, internal medicine and family medicine physicians who were not Drug Addiction Treatment Act (DATA) 2000 certified. † This Opioid Dependence Study of 1,002 U.S. adults was conducted online by Harris Interactive on behalf of Reckitt Benckiser Pharmaceuticals between January 2 and 7, 2013. The survey of 200 primary care, family practice and internal medicine doctors practicing in the United States, who, at the time of the study, were not certified under the Drug Addiction Treatment Act (DATA) 2000 to treat opioid dependence as part of their practice also was conducted online by Harris Interactive on behalf of Reckitt Benckiser Pharmaceuticals between March 13 and 22, 2013. To ensure the survey results were nationally representative, data for the general population were weighted on income, education, ethnicity, region, age within gender and propensity to be online, while the doctors' data were weighted on years in practice by gender. REFERENCES 1. The Treatment Episode Data Report. Substance Abuse and Mental Health Services Administration. Available: http://www.oas.samhsa.gov/2k10/230b/230bPainRelvr2k10Web.pdf. Accessed June 4, 2013. 2. Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings. Substance Abuse and Mental Health Services Administration. NSDUH Series H-41, HHS Publication No. (SMA) 11-4658. Rockville, MD: Substance Abuse and Mental Health Services Administration, 2011. 3. Drugs, Brains, and Behavior: The Science of Addiction. National Institute on Drug Abuse. Available: http://www.drugabuse.gov/ScienceofAddiction/addiction.html. Accessed June 4, 2013. 4. Doran CM. Pharmacoeconomics. 2008;26(5):371-393; 2. World Health Organization. 2004. Available: http://www.who.int/substance_abuse/publications/en/PositionPaper_English.pdf. Accessed June 4, 2013. 5. HIPAA Privacy Rule and Public Health. Centers for Disease Control and Prevention. Available: http://www.cdc.gov/mmwr/preview/mmwrhtml/m2e411a1.htm. Accessed June 4, 2013. SBF-0161-OJun2013 Reckitt Benckiser TURN TO HELP Pharmaceuticals Inc.

What Do Consumers and Doctors Need to Know About Opioid Dependence?

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Opioid dependence (OD) is more common than many people realize and can happen to anyone – affecting adult men and women of all ages, races, ethnic groups, income and educational levels. This chronic...

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