Transcript

As the Web Goes Mobile, Healthcare Stands Still

"State of Social Media and Healthcare" - general HC trends for patients online Frequency of doctor visits impacts online use Patients trust traditional communication over digital or social social media Doctors visit: >1/year 1/year Never press release WebMD company website 62% 50% 43% WIKIPEDLA 35% 30% 17% facebook 19% 14% 12% 53% believe news in a press release You Tube 15% 14% 19% 29% believe what is posted on a company website 18% believe social media (Facebook, Twitter, company blog) Blogs and patient communities most favored by 30's crowd 9+ 33% Age: 30-39 18-29 of Americans would be motivated to visit a pharma website if recommended by a friend, family member or colleague - more than: Blogs: 25% 19% Patient 23% 17% Communities: 27% Television Advertisements Parents more likely to seek 3 answers online 16% Drug Discount Offers 14% Magazine Advertisements Family: Parents Non-parents WebMD 69% 13% Digital Advertisements 50% WIKIPEDIA 40% 27% facebook 22% 14% You Tube 20% 12% 8 90% use PC vs tablet for health information Ranking of most accessed online resources 90% 11% WebMD: 56% Wikipadia: 31% Personal computer Smartphone and tablet (PC) Health magazine's websites (e.g., Prevention, Women's Health): 29% Facebook sites: 17% YouTube: 15% Tablet users turn online earlier Blogs: 13% than PC users Patient communities: 12% Twitter: 6% None: 27% 52% 31% 43% 24% Source matters: Most trusted Facebook pages 52% PC after diagnosis 43% tablet after symptom RESULTS FOR CHANNEL RANKED AS MOST TRUSTED: 10 Women more likely to research before filling a prescription Created by Created by pharma about a medication Pew research 8/26/11 pharma Created by about a peers disease state 18-29 12% 10% 83% 30-39 9% 6% 19% 70% 40-49 7% 6% 14% 70% 50-64 9% 7% 12% 51% 65+ 7% 5% 8% 33% 23% 15%

As the Web Goes Mobile, Healthcare Stands Still

shared by LaneyC on Sep 20
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PCs still reign as most popular device for healthcare searches online while smartphones lag; WebMD, Wikipedia and health magazines top frequented sites

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