Transcript

Think Pink?

THINK PINK? The Color Pink is Bad for Fighting Breast Cancer 77% of women who wrote a gender-neutral essay, said they would donate MM33% to ovarian cancer research of women recalled breast cancer banner ads when the site was geared to women - VS AM65% 44% of women who wrote an essay about gender said they would donate to ovarian cancer of women recalled breast cancer banner ads when the site was gender neutral research Source: Harvard Business Review. July-August 2011. By Stefano Puntoni, professor at the Rotterdam School of Management. © Jeremi Karnell | @jkarnell | http://www.onetooneglobal.com

Think Pink?

shared by youcom on Mar 24
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The infographic is an attempt to illustrate the results of the research conducted by Puntoni, Sweldens, and Tavassoli. It indicates that gender cues (female colors, symbols, and voices/visuals of th...

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