Think Pink?

THINK PINK? The Color Pink is Bad for Fighting Breast Cancer 77% of women who wrote a gender-neutral essay, said they would donate MM33% to ovarian cancer research of women recalled breast cancer banner ads when the site was geared to women - VS AM65% 44% of women who wrote an essay about gender said they would donate to ovarian cancer of women recalled breast cancer banner ads when the site was gender neutral research Source: Harvard Business Review. July-August 2011. By Stefano Puntoni, professor at the Rotterdam School of Management. © Jeremi Karnell | @jkarnell | http://www.onetooneglobal.com