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Precor: Why A New Fitness Amenity Is Hospitality Gold

WHY A NEW FITNESS AMENITY IS HOSPITALITYGOLD AVERAGE PROPERTY86 ROOMS E$TIMATED 900% ROI $172,000 REVENÚE FITNESS AMENITY "Depending on the size of the property and the fitness room, fitness centers could cost from $9,000 to $18,000. Having a fitness center equals a half-point increase in Trip Advisor® ratings. Based on rate increases tied to ratings increases, the average Days Inn with 86 rooms could see an additional $172,000 in revenue." - Clyde Guinn, President of Days Inn Using the more expensive install as the base for return on investment calculation, Guinn's num- bers translate to an ROl in excess of 900%. RATED AGE ONE STAR PROPERTY REVIEWS WITH NEW GYM OF GYM EQUIPMENT EFFECTED RATINGS BY 20% HIGHER TERMS ON A FIVE STAR SCALE Precor conducted an audit of 200 reviews posted on Trip Advisor® in 2012. The audit compared ratings associated with the terms "old gym equipment" and "new gym equipment". 1.42% POINT 0.89% 0.54% $$$$$$$ $$$$$$$ NEW EQUIPMENT $$$$$$$ OLD EQUIPMENT $$$$$$$ $$$$$$$ A 1-point increase in a hotel's 100-point ReviewPro Global Review IndexTM (GRI) leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in revenue per available room (RevPAR). The study verifies that the impact is across all distribution channel s: online and off. Companies investing in top quality fitness equipment already know its potential to influence the guest experience. They also know that keeping it current is critical to fulfilling guest expectations. 51% 53% To learn more about how fitness equipment can OF BUSINESS TRAVELERS improve your business, download the whitepaper OF TRAVELERS ALWAYS OR OFTEN EXERCISE VWHEN ON THE ROAD or contact PACK GYM CLOTHES 2012 Marriott survey. MPRECOR 2012 Trip Advisor survey. © 2013 Precor Incorporated Marriott isa registered trademarkof Mariott International, Inc. Trip Advisarsa registered trademark of Trip Advisor, LLC

Precor: Why A New Fitness Amenity Is Hospitality Gold

shared by Precor on Mar 27
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The latest trends in hospitality demand a focus on fitness, and the number of fitness-minded guests is probably larger than you think.






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