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Millennials Want Healthier Snacks On The Go

WHY IS EATING WELL ON THE ROAD SO HARD? Giving your body the healthy fuel it needs when you're on the road is a challenge when time is tight and options are slim WE'RE ON-THE-GO AND EATING OUT MORE THAN EVER BEFORE Who's eating out at least once a week? How many times per month do we grab a bite outside of the home? NSPORS Millennials 9.7 Gen X 43% of Entire 53% of 8.4 Population Millennials Baby Boomers Eating out is no longer saved just for special occasions 8.2 Average of 16 occasions to eat out per month 14 Everyday occasions MILLENNIALS ARE ON THE MOVE MULTITASKERS 2 Special occasions THE LARGEST GENERATION IN THE US WITH 75.4 MILLION LIVING MEMBERS Millennial attitudes, tastes, and values are changing the way a lot of Americans eat YOUNGER AMERICANS ARE EMBRACING HEALTHIER EATING OPTIONS What do consumers define as healthy? "Healthy" ultimately means fresh, less processed, and fewer artificial ingredients "Healthy" Across the Generational Divide 60% 50% 40% 30% Millennials Gen X Baby Boomers 20% 10% 0% Less Processed Fewer artificial ingredients Low Calorie Locally grown or produced Smaller Portions Sugar Free Good for planet or environment Fresh Natural Organic Fat Free The Generation Gap on the Importance of Buying “Healthy" NAVi 30% 33% 32% 24% Millennials (21 - 34) Gen X (35 - 49) 32% Baby Boomers (50 - 64) Generation Z Silent Generation (Under 20) (65+) BUSY CONSUMERS OF ALL GENERATIONS DESERVE NUTRITIOUS CHOICES THAT ARE MORE THAN JUST THE LESSER OF TWO EVILS! Millennial Eating Habits Millennials are more than 2X as Are Changing the Game likely than other generations to grab snacks between meals The line between meals and snacks is blurring Silent Generation 43% Baby Boomers 51% In 2014, worldwide Millennials 70% Younger consumers are more likely to shop at specialty health food stores Generation Z 69% SNACK SALES SOARED TO $374 BILLION FOOD IS AN ADVENTURE 40% of Millennials report that they want to try new kinds of ethnic cuisines and "anything new and different" Gen X Baby Boomers CONVENIENCE, FRESHNESS, AND TIME IS OF THE ESSENCE Millennials are more likely to purchase healthy, frozen/ pre-packaged foods and spice them up with fresh ingredients and seasonings HOW CAN YOU EAT AND HYDRATE THE RIGHT WAY WHEN HEALTH CONSCIOUS OPTIONS AREN'T ALWAYS CONVENIENT? Healthy drink alternatives and single-serving snacks WITHOUT THE UNHEALTHY TEMPTATION is what you'll find at your neighborhood Water Elephant To learn more about a new kind of convenience store with made on premise coffees, iced teas, wholesome snacks, and the purest water possible, visit: WaterElephant.com Sources: static.ow.ly/docs/Millennials%20Morgan%20Stanley_3r3Z.pdf barkley.s3.amazonaws.com/barkleyus/AmericanMillennials.pdf store.hartman-group.com/content/millennials-2014-overview.pdf businessinsider.com/millennials-dining-habits-are-different-2015-3 pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers store.hartman-group.com/content/diners-changing-behaviors-2014-overview.pdf millennialmarketing.com/2012/05/snack-on-on-the-go-millennials-are-frequent-snackers DEVELOPED BY forbes.com/sites/thehartmangroup/2015/07/22/millennial-food-shoppers-and-diners-spontaneous-flexible-contradictory NOWSOURCING nielsen.com/content/dam/nielsenglobal/kr/docs/global-report/2014/Nielsen%20Global%20Snacking%20Report%20September%202014.pdf nielsen.com/content/dam/nielsenglobal/eu/nielseninsights/pdfs/Nielsen%20Global%20Health%20and%20Wellness%20Report%20-%20January%202015.pdf

Millennials Want Healthier Snacks On The Go

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Millennials are leading the charge for more healthy snacking options on the go. Learn more about what each generation wants from this infographic!

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