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How Health Consumers Engage Online

HEALTH CONSUMERS GENGAGE HONLINE O MOBILE BY 2014 FORECASTS INDICATE overall Internet consumption on mobile devices will exceed that of traditional computers. 3:4 ADULTS WHO OWN A SMARTPHONE use it for location-based searches to find recommendations or reviews. 20% OF HEALTH CONSUMERS search for health-related content on mobile devices. 4.8 BILLION 4.2 BILLION shoulder people own a mobile phone people own a toothbrush chest hand. knee foot SOCIAL MEDIA The majority of social media mentions across all organization 48% types are neutral. of 18-34 year olds check Facebook before getting out of bed. ONLY 5% ARE NEGATIVE Facebook has 158 MILLION U.S. users. That's the same number as USE SOCIAL MEDIA 23% college to follow the health football fans. experiences of friends. INDIVIDUALS THAT TRUST INFORMATION FOUND ON SOCIAL MEDIA. 1 90% AGE 18-24 AGE 56% 45-64 SEARCH Google processes over 66% ONE BILLION Diseases 80% search requests a day. That's over 3 times THE POPULATION of the United States. OF INTERNET USERS look online for health information. 56% 85% Medical treatments OF PEOPLE use Google every month. 44% HEALTH RELATED SEARCHES Doctors on Google are up from last year. 47% 81% Google my stomach hurts OF PEOPLE CLICK on a sponsored link when looking for health information. FIND THESE STATS INTERESTING? US TOO. IN FACT, WE LIVE THEM. We're Geonetric – a leading provider of online solutions for the healthcare industry. We help hospitals and health systems around the country use the Web to build their brand and bring patients in the door. Visit or follow us on Twitter @geonetric and learn more interesting stuff about eHealth. GEONETRIC® Revolutionizing eHealth. SOURCES:İDUSBRE85J1L020120620

How Health Consumers Engage Online

shared by Geonetric on Nov 01
A closer look at what people search for and how they search when it comes to health-related content and the internet.




Nicole Lichthardt


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