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Hearing Aids Reduce Risk of Cognitive Decline

LONG-TERM STUDY IS FIRST TO SHOW Hearing Affects Everything Between Your Ears. HEARING LOSS SOCIAL ISOLATION COGNITIVE DECLINE • A WAKE-UP CALL TO ADDRESS HEARING LOSS NOW • NO TREATED UNTREATED HEARING LOSS HEARING LOSS HEARING LOSS HEARING AIDS REDUCE RISK OF COGNITIVE DECLINE* It's Your BRAIN that hears. NOT YOUR EARS. Your ears and brain work together as a system. Your brain performs 4 key tasks when you listen.. Orient The brain constantly uses both ears to orient itself and know what's happening in the environment. The brain depends on its ability to Recognize recognize a sound in order to make sense of it. The brain uses both ears to focus on Focus what's important, especially in noisy sound environments. BrainHearingTH technology supports the work done by your own unique hearing brain. The brain separates relevant sounds Separate from competing noise. Give Your Brain Exactly What it Needs to Hear... 96 BrainHearing" technology: PATIENT SATISFACTION Helps both ears work together Recognizes Separates speech from background noise Coordinates how sound is best understood by your brain and preserves natural speech ...instruments with BrainHearing" technology. Work with your hearing care professional to see which Oticon hearing instrument is right for you. Visit BrainHearing.com for more information. oticon PEOPLE FIRST *Helene Amieva. Self-Reparted Hearing Loss: Hearing Aids and Cognitive Decline in Elderly Adults: A 25-year Study", Journal of the American Ceriatrics Society. **2013 Oticon Alta international Satisfaction Study, overal satisfaction for both new and experienced hearinginstruments users.

Hearing Aids Reduce Risk of Cognitive Decline

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How hearing works in the brain Sound travels from your ears to your brain's hearing center, where there are two subsystems: The orient subsystem and the focus subsystem.* These constantly work togethe... r to help you understand the sound scene around you. 1: The orient subsystem constantly scans your surroundings to create a full overview of the sound scene. 2: The focus subsystem helps you select which sounds to listen to and which sounds to switch your attention to—while the irrelevant sounds are filtered out. From here, sound is used by other brain centers including for memory and emotions. What happens if your brain doesn’t get enough sound? With hearing loss, there isn’t enough sound information coming to your brain from your ears, or the quality of that information is too low. This makes it much harder for the brain to orient itself in your surroundings—which then makes it harder to focus on what’s important. It affects all the different parts of your brain that make sense of your surroundings. They all have to work harder. This leaves fewer mental resources for other things like remembering.

Hearing Aids Reduce Risk of Cognitive Decline

Hearing Aids Reduce Risk of Cognitive Decline

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