Transcript

Healthier Marketing & Latino Kids

HEALTHIER MARKETING & LATINO KIDS EAT ME! THE BAD The food industry spends $2 billion per year marketing to kids. Latino kids are a top target of food marketers because of their %24 increasing population size, media exposure and spending power. EAT ME! DRINK ME! More than 82% of kid-focused food and drink ads on Spanish TV push unhealthy foods. Latino neighborhoods have nine times more outdoor ads for unhealthy foods and beverages than White neighborhoods. Industry self-regulation of marketing to kids is mixed... ...and policy regulation is limited. THE GOOD The food and beverage industry has begun some efforts to self-regulate ads to kids under age 12. Local communities have tools to regulate food and beverage marketing, including: menu labeling; prohibiting food sales in non-food retailers; prohibiting the sale and advertising of unhealthy foods on campus; and creating vending contracts that limit the sale and marketing of unhealthy food and drinks in parks or other active spaces. UFGETABLES REQWESUIEL CONCLUSION Additional industry-self regulation and governmental regulation – stimulated by community awareness and action - can help limit the marketing of unhealthy foods and beverages to Latino children. Go to www.salud-america.org to find out more on Latino childhood obesity. Sugary Drinks HEALTHIER Healthier Mărkèting Active Play in the Neighborhood ŠCHOOE 'SNACKS Active Spaces Sources for the information included in this infographic can be found in Salud America! Research Reviews, available at www.salud-america.org. Salud America! is a national program of the Robert Wood Johnson Foundation with direction and technical assistance provided by the Institute for Health Promotion Research at The UT Health Science Center at San Antonio. INSTITUTE FOR HEALTH PROMOTION RESEARCH UT HEALTH SCIENCE CENTER Robert Wood Johnson Foundation SAN ANTONIO %24

Healthier Marketing & Latino Kids

shared by saludtoday on Jan 22
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Why do food marketers target Latino kids & what can be done?

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