Healthcare Consumerisation: A Brief Overview

#HEALTHCARE ABrief CONSUMERIZATION Overview Consumerism of Healthcare has been an emerging trend in the United States as more Americans view themselves as active consumers of healthcare rather than just passive patients. ACA With the newly launched ACA, this trend is being solidified as it is projected that SO FAR... 50 MILLION Americans will be purchasing health insurance for the first time. 8. people signed up for private insurance in the Health Insurance MILLION Marketplace 5.7 million people signed up for private insurance outside of CHIP the Health Insurance Marketplace MILLION more people were enrolled in 5.7 Medicaid and CHIP MEDICAID MILLION Also, historically unprecedented access to healthcare information has been made possible via Internet. Now patients have more power and knowledge to make more informed decisions regarding their health. Americans have been using a variety of web-based platforms to gather personally relevant health information. The following statistics show the heavy reliance on technology on the side from 32% In 2011, one in three YouTube users (32%) around the world watched health-related videos WebMD has more than 16 MILLION visitors per month as of March 2014 72% 72% of internet users say they looked online for health information within the past year 52% 31% of cell phone owners, and 52% of smartphone owners, have used their 31% phone to look up health or medical information. With more Americans taking on more responsibility as consumers of healthcare, self-tracking one's health has also become an upcoming trend. 44 MILLION As of 2011, an estimated 44 million health apps 7 in 10 U.S. adults have tracked a health indicator were downloaded. for themselves or for someone else. Of those, 21% utilized some form of technology to track their health data All in all, the consumerization of healthcare has allowed for the patients to make the transition into a more active participant in their healthcare compared to the past. Need health insurance? Visit www.HealthCare.com to find affordable health insurance plans. HealthCare.com" Healthcare Made Simple Powered by HealthCare.com Sources: 'The Consumerization of Healthcare' by Publicis Healthware International file:///C:/Users/Esther%20Eunbyul%20Lee/Downloads/The%20Consumerization%20of%20Healthcare.pdf Quantacast: Web Traffic Data https://www.quantcast.com/webmd.com Health Fact Sheet by Pew Research Center's Internet & American Life Project http://www.pewinternet.org/fact-sheets/health-fact-sheet/