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Grocery Store Psychology: Watch Out for These Tricky Marketing Tactics!

GROCERY STORE PSYCHOLOGY JUST LEFT THE STORE SPENDING DOUBLE WHAT YOU BUDGETED? You've probably suspected that your neighborhood grocery store has an agenda to get you to put more in your cart. And you're RIGHT. Grocery stores have some of the most stealthy and clever marketing strategies out there. Take a look at some of the simplest ways these establishments get customers to buy, buy, buy! A Sensual State of Mind ...VIA YOUR STORES ARE OUT TO GET YOU IN A MOOD TO BUY THE MINUTE YOU WALK IN THE DOOR... SENSES The best way to grab a customer? GET THEM FEELING HUNGRY! MMM! Smell cookies and bread baking? No surprise the bakery is right by the entry. BTW: That powerful aroma might not even be real. It might be canned! FRESH-SMELLING FLOWER departments tend to be near entryways too. If smell doesn't do it, bright and attractive displays catch the eye, suggesting bounty and making you feel like buying bountifully. Coque Coque Coue Coque Coque $$$ CHIP CHIP CHIP CHIP CHIP Finally, there's a subtle visual element you may not have noticed: Studies prove GROCERY CARTS HAVE GROWN IN SIZE over the years...and it costs more money to fill that bigger carriage up! One Direction MOST STORES FOLLOW THE FAMILIAR "DRIVE ON THE RIGHT SIDE" PHILOSOPHY. Popular items are placed on the right side shelves, too. They attempt to move shoppers from LEFT SIDE to RIGHT SIDE. THE MOST POPULAR ITEMS ARE PLACED IN THE CENTER OF THE AISLES (CAN YOU FIGURE OUT WHY?) ITEMS THAT "GO TOGETHER" (SUCH PASTA AND SAUCE) ARE AS POSITIONED TOGETHER SO YOU'LL HOPEFULLY BUY BOTH. Staples such as dairy, eggs, bread, etc. are positioned in the corners far away from each other-so you have to travel the store to get everything you need ALL THIS WALKING AROUND MEANS YOU'LL PASS BY A LOT OF GOOD-LOOKING ITEMS YOU NEVER EVEN HAD ON YOUR MIND ORIGINALLY! Feeling Green? GREEN AND ORGANIC are huge trends these days More and more people care about these buzzwords-and are willing to shell out extra bucks when they see them. Fine and well, but be what you're getting. sure you know "ORGANIC" "GREEN" is a term that can be wildly misused. Even the integrity of USDA Organic seal has come into question in past years. can mean anything vaguely earmarking the environment. Another hot topic: Non-genetically modified foods (GMOS) are a big draw and can cost more. Consumers themselves can't agree on a solid definition of all these qualifications, so things can get tricky. If environmental concerns are high on your list, do your research before paying extra. LEARN MORE ABOUT GMOS to decide what is best for your family The Munchkins AS ANY CHILDREN CAN INFLUENCE PARENT KNOWS ALL WHAT GOES IN TOO WELL THE CART. MARKETERS SPEND MORE THAN Grocery stores love to help make sure they don't waste their money! $10 BILLION A YEAR DIRECTLY TARGETING KIDS IT'S NOT YOUR IMAGINATION: Stores really do deliberately CHIPS CHIP CHIPS CHIPS place sugary cereals and treats items at kid-friendly eye level. oque Ca Coque Coque Coque Coque Coque They're not taking the gum and candy away from the checkout IF THAT WEREN'T ENOUGH WATCH OUT FOR THIS aisle either! GAMES TOYS DVDS Bored/exhausted kids can't resist them! Taking a different tack: Some stores even offer tired parents a full luxury “experience": Babysitting services mini-versions of coffee Free Wifi chains like Starbucks ..ALL WITH AN EYE TOWARD YOUR WALLET, OF COURSE. Ring It Up ALRIGHT, SO... You managed to resist the packaged snack foods and fresh cookies. You didn't buy the overpriced “green" item. You left the kids at home... THE STORE CAN STILL "GET YOU" THROUGH A NUMBERS GAME 99 First, stores like to use “IRRATIONAL PRICING" to get you to think you're scoring a deal. That means pricing at, say, $2.99 rather than $3. Sounds stupid, but it works. CEREAL They also get you with "BUY X AMOUNT" deals. Only need one box of cereal? YOU'LL GET A CEREAL CEREAL MUCH BETTER DEAL IF YOU BUY 10! CEREAL CEREAL CEREAL Similarly, stores often put arbitrary maximum purchase limits on items to make them feel like they CEREAL CEREAL CEREAL CEREAL want more. SALE LIMITED TO S PER CUSTOMER "Sale limited to 5 per customer" gives shoppers the impression that THEY ARE GETTING A RARE BARGAIN! BUT, BE CAREFUL! Club cards usually work this way too. At many stores, you don't have to buy "two for $5." YOU CAN BUY JUST ONE FOR $2.50. DOUBLE-CHECK TO MAKE CERTAIN...SOME STORES DO REQUIRE YOU BUY THE NUMBER THEY SPECIFY. CLUBCARD FINALLY, BE SURE TO CHECK YOUR RECEIPTS. SCANNING ERRORS AT CHECKOUT ACCOUNT FOR AN EYE-POPPING ANNUAL $1-2.5 BILLION LOSS TO CONSUMERS, ACCORDING TO REPORTS! S grocery stores are like any other establishment looking to make a profit. They will put as many obstacles and enticements in your way to keep you in All in all, store and putting items in the cart. IT'S UP TO YOU TO WATCH OUT ENJOY YOUR COOKIES, but shop smarter and you'll save much more. FOR THE TRAPS! SOURCE: grocery-store-marketing-psychology GroceryCoupon Network

Grocery Store Psychology: Watch Out for These Tricky Marketing Tactics!

shared by archaznable01 on Jan 29
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Grocery stores employ psychological tricks to try get you to spend more. Check out the below graphic to learn their tricks of the trade. Pro tip: Want to save more on your grocery bill? Print our groc...


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