Fitness, Training & Wearables

fitness, training & wearables a consumer survey on exercising, frequency, types and technology. || 2 1 3 I "workout" (i.e., workout at least every couple of months) I'm an "athlete" (i.e., workout at least once/ month and have competed in or are open to a 5k) Total Population Demographics Average Age: 47.6 49.6 42.6 Under 40: 37% 33% 55% Gender: 51% M 41% M 55% M Full-time Employment: 44% 39% 59% Make 25% 20% 38% $100k+: Married: 59% 57% 64% 58% workout 2-3 times/ week! Their workout routine Walking Weightlifting Running Biking Treadmill 1. 2T Workout 21% 11% 8% 7% 7% Athlete 16% 10% 11% 8% 6% Aerobics Yoga Swimming Elliptical Dancing Hiking Basketball Tennis Other Stair Football Golf Rowing Boxing Baseball 5% 6% 5% 4% 4% 3% 4% 2% 3% 3% 2% 1% 2% 5% 5% 5% 5% 4% 4% 3% 3% 2% 2% 2% 1% 1% 1% Where they workout At my house On the At a At a studio With a Trainer street gym 38% 31% 24% 26% Workout 18% 4% 3% 7% Athlete 21% 6% 25% Why at a gjm? 21% 21% 20% Workout 18% 19% Athlete 12% 12% 9% 10% 8% Close to home Price was right Keep to schedule Reco from friend Close to work Sense of community What they train for I workout I'm an athlete 5k 21% 18% 61% 5k 54% 46% Trail Running 13% 23% 64% Trail Running 24% 36% 41% Yup, I've done this Half Marathon 11% 20% 69% Half Marathon 29% 37% 35% Spartan / Color Race 6% 18% 76% Spartan / Color Race 15% 40% 46% Marathon 6% 20% Would like to do Marathon 15% 75% 38% 48% some day Triathlon 6% 12% 82% Triathlon 15% 26% 59% Open Water Swimming 5% 13% 82% Open Water Swimming 11% 24% 65% Not my cup of tea 150k bike ride 5% 16% 80% 150k bike ride 12% 29% 59% Ironman 4% 11% 86% Ironman 9% 25% 66% Ultra Marathon 3% 9% 87% Ultra Marathon 8% 24% 68% Half Ironman 3% 12% 85% Half Ironman 8% 27% 65% Wearables to train I workout I'm an athlete None None JAWBONE A Wearable fitbit. A website Go gle fitbit. An app fitbit. A Wearable fitbit. * fitbit. +. mapmyrun An app SAMSUNG A Digital Healt SAMSUNG Digital Health A website 29% fitbit. mapmyrun Athletes and fit folks like to track: Go gle track fitness 50% track fitness 20% 19% 18% 13% 11% 8% 7% 2% Calories burned Food intake Нeart Steps Calories Elevation Other consumed Pace/ Speed rate Insights brought to you by: Micstura.com In 2015, Micstura conducted an omnibus survey among the general (total) population of the U.S. We collected 500 responses, weighted to U.S. census data.