Fashion Trends - A Must For The Fashion Conscious

America's obsessed with beauty -- but at what cost? We may spend $7 billion a year on this industry, but that's nothing compared to the toll the industry takes on women. THE DARK SIDE OF THE Beauly Business Our society is bombarded with advertisements of thin models with the latest beauty product -- convincing women that they'll be beautiful only if they buy that product or look like that woman. Unfortunately, many of these standards of beauty are computer-generated and unrealistic. Yet that doesn't stop girls and women from trying to obtain them. Learn more: THE PROBLEM 80% of women are reported to be dissatisfied with their Weight-based discrimination is appearance. a problem when it comes to hiring, promotions and Obsession with idealized beauty and body image is a lifelong burden that more. takes a toll on all young girls. Workers with "below average" looks on average earn 9% less than those with "above average" Society teaches women that their value is measured by their ability to attract men. looks. IT ADDS UP 2010 RANKINGS 1 2 3 4 5 On average, U.S. women spend $100 a month on cosmetics and beauty products. L'OREAL P&G ESTEE LAUDER SHISEIDO, $30 If that $100 a month was saved and invested for five $25 years, it could pay for a year of tuition at a public college. $20 $15 - If a woman invested $10- the $50 she spends on her monthly manicure/pedicure into her retirement account, in 10 years she'd have nearly $10,000. $5E $7 BILLION SPENT ON BEAUTY PER Beauty includes fragrance, makeup, skin care, sun care, hair care, deodorant, plus cellulite and shaving products. YEAR THE MEDIA'S IMPACT The media has created an unrealistic standard of beauty, and yet women and girls are impacted by it every day. The ideal body type: tall, thin and long legs is used in many advertisements. Advertisers promote a beauty standard that doesn't come After being bombarded with these false standards of beauty, women feel inadequate. naturally to most women: - Long, shiny hair Smooth, glowing skin - Pearly white teeth - Plump, full lips - Eye color change Advertisers promote the idea that their product will help you obtain the perfect body. Watching 30 minutes of TV can change how a young woman perceives her body shape, one study found. Most models in advertisements are enhanced with make-up, lighting and computer editing, as shown in a video produced by Dove. The association between self objectification and anxiety about appearance and feelings of shame has been found in adolescent girls (12-13-year-olds) as well as in adult women. BEFORE AFTER CONSEQUENCES Feelings of inadequacy and dissatisfaction with their body images lead many women to try unhealthy diets. In the United States, nearly 10 million women suffer from an eating disorder such as anorexia or bulimia. 53% of dieters are already at a healthy weight and are still trying to lose weight. More than 1/2 of teenage girls use unhealthy weight control behaviors. People with eating disorders tend to suffer from low self-esteem. 40% of eating disorder cases are girls 15-19 years old, but symptoms can occur as young as kindergarten. 67% of women between ages of 24-45 (excluding those with actual eating disorders) are trying to lose weight. PLASTIC SURGERY The most frequently performed non-surgical cosmetic procedure in 2007 was Botox injections. Women may spend hundreds of dollars on beauty products and diet fads -- but sometimes they don't feel that's enough, which is why they decide to go under the knife. SURGERY COMPLICATIONS Anesthetic: Blood clots, nausea, NUMBER OF COSMETIC SURGERY PROCEDURES and cognitive disorder. 400,000 Breast augmentation: Infection, sagging, rupture, or deflation of implants. 350,000 300,000- 250,000- 200,000- 150,000- Tummy tucks: Infection, bleeding under the skin flap, 100,000- and blood clots. 50,000 2007 2008 2009 2010 Liposuction: Infection and The top five surgical cosmetic procedures for women in the United States: Breast augmentation • Lipoplasty • Eyelid surgery • Abdominoplasty (tummy tuck) • Breast reduction skin discoloration. 1.6 million Americans spent a total of $6.6 billion on a cosmetic surgery in 2010. 91% of cosmetic procedures are done on women. GLOBAL BODY IMAGES Spain The government is creating new guidelines for the clothing industry so their sizes fit the Italy The government has helped change the France A proposed bill would fine those belief that a model who encourage has to be skinny to be beautiful. extreme thinness. average woman. Tonga More than 90% of Mauritania Nigeria Rich Nigerians pay to visit "fattening rooms" to eat and gain weight. About 11% of young the people are overweight, and they embrace it. girls are still force-fed in order to catch a husband. http://www.socialelitefashion.com/ REVENUE (IN BILLIONS) TOP B P BRANDS