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The Evolution of Modern Fitness

THE EVOLUTION MODERN FITNESS JAS PORTRAYED BY THE MEDIAJ Without these media icons, how we perceive body building and fitness today could be very different. Here are a few milestonės we'd like to sharé. Brought to you by: Vic Tanny Centers "Take it off. Build it up. Make it firm." Victor Tanny was a pioneer of health dubs as we know them today. 1940 Charles Atlas Print odvertisements & comics Dynamic Tension system "Hey skinnyl Yer ribs are showingl" "Nobody picks on a strong man." Jack Lalanne Show 1956 "The Godfather of Fitness" 1930 At the age of 65, towed 65 boats filled with 6,500-pounds while handcuffed and shackled near Tokyo, Japan. innin Jim Fixx "Complete Book of Running" Credited with helping start America's fitness revolution, popularizing the sport of running, and demonstrating the health benefits of regular jogging. 1977 1940 Superman & Mighty. Mouse We feel this graphic wouldn't be incomplete without menfion of our favorite musde bound cartoon personalities and super heros. There are ofhers, but Superman & Mighty Mouse reign supreme. 1950 1977 "Pumping Iron" In this half fact, half fiction part-scripted, part-documentary Film, five-lime champion Arnold Schwarzenegger defends his Mr. Olympia title ogainst Serge Nubret and the young, deaf, Lou Ferrigno. Jazzercise - Judi Sheppard Missett "Let the music move you. "Push your body. Find your beat. Jazzercise. On the 2011 Entrepreneur Franchise 500 list, Jazzercise ranks as the #1 fitness franchise and #17 overall. 1977 1960 ... 1981 "Chariots of Fire" A true story of two British track athletes competing in the 1924 Summer Olympics. CHATITE 1982 Let's Get Physical - Olivia Newton-John 1970 "Let me hear your body talk" *I want to get animal, animal" 1982 Jane Fonda's Workout - Jane Fonda "No pain, no gain." "Feel the burn." Perfect - John Travolta & Jamie Lee Curtis A flm based on a series of articles appearing in Rolling Stone magazine in the late 1970s, chronicling the popularity of LA health clubs amongst single people. 1985 1980 1987 Hans and Franz - SNL "I am Hans." "Und I am Franz." "Und ve just vant to pump. (dap). YOU UPI" "Poor litle girlie man alone in his girlie house!" 1990 1988 Sweatin' to the Oldies - Richard Simmons "Dance Your Pants Of "Blast Off the Pounds" "Never Say Diel" Tae Bo Fitness - 1989 Billy Blanks "Hollywood's Healthy Alternative to Heroin." "An amazing blend of toe kwon do, boxing, oerobics, and dance into one complete system." 2000 Bod IFF Body for Life- Bill Phillips BFL is a 12-week nutrition and exercise program "The true measure of success is revealed only by looking at the obstades that an individual had to overcome to achieve their goals." 2010 KE Body by Jake - Jake Steinfeld "There's only one BODY BY" "Stick to the fight when you are hardest hit, it's when things seem worst that you must not quit." "Don't quit on youl" 1990 THE "MUST-HAVES" THROUGH THE YEARS Choosing the right at-home workout equipment will maximize your exercise routine so you get the results you want. Now comes the moment of truth.. how many of these products do you have? 1987 The Gazelle Tony Little Thighmaster Suzanne Somers Total Gym Chuck Norris & Christie Brinkley The Shake Weight -In the fitness & wllnass business for over 2 decades "Somersizing" "Once you try it, you'll be hooked for life "Get strong, sexy, sculpted arms and shoulders." "I's easy to squeeze, squeeze your way to shapely hips and thighs "Conceive, believe, cand achieve. "Lean, mean exercise machine" "Get toned, defined, & stronger, fast!" "We may not hove been born with great legs but now we can look liko we were." "You can do it" 1992 Shape Your Body Workout - Cindy Crawford This "toning" video would be a joke, except that you really could get hurt following it. 1992 Curves What took McDonalds 25 years and Subway 26 years to do- open 7,000 locations-Curves did in under a decade. "No makeup, no men, and no mirrors. Stop the Insanity - Susan Powter "Stop the Insanityl she described herself to Curve magazine as a "radical feminist lesbian woman" 1993 Our Favorite Quotes Crossfit - Greg Glassman "Forging Elite Fitness" "For many of our people fitmess training has become their sport -a sport where the aims are simply to become as fit as possible." ROSSE 2000 Take it off. Build it up. Make it firm. -Vic Tanny I know it hurts but I'm saving your life right 200 UMRA Zumba - Alberto Perez "Ditch the Workout. Join the Party" "When the music storts pumping, people forget they're exercising. And that just may be the secret to Zumba's success." now. The Biggest Loser Jillian Michaels & Bob Harper "You need to find your OWN purpose, I cannot BUILD desire." "Believe in yourself, trust the process, change forever." "I know it hurts but I'm saving your life right now." 2004 -Bob Harper 2004 P90X - Tony Horton "Extreme Home Fitness" Billy Idol nicknamed him "Muscle Confucius" Nintendo Wii Fit Wii Fit combines fitness with fun and is designed for everyone, young and old. "How will it mo 2006 SANITY Insanity Workout - Shaun T. Improves fitness in 60 days through shrenuous stamina training. "The Insanity Workout might just be the hardest fitness program ever put on DVD. 2009 Brazil Butt Lift - Leandro Carvahlo Gives you that higher, tighter, rounder butt in just 60 days. Works "The Triangle" which includes the three main muscles of the buttocks: medius, minimus and the gluteus maximus. 2012 Disclaimer: Any persons, products, or ideas contained within this document are the property of their respective copyright or trademark holders. 2009 1997 AS SEEN ON TV

The Evolution of Modern Fitness

shared by MorningGlory on Aug 06
Much like the fashion trends that change from season to season in the pages of Vogue and Elle magazine, fitness has evolved and gone in many different directions over the years. Media has played a h...


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