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CLINICAL LIST AMERICA PATIENT RECRUITMENT SPECIALISTS DIRECT MAIL PRODUCT "extremely important" Clinical Trials Are Important More than 90% of Respondents believe that clinical trials are extremely important in the development of new medicines "I'm helping to find a cure or treatment." Why are Clinical Trials Important? -94% Respondents who have not participated in a clinical trial -82% Respondents who have participated in a clinical trial Percentage who reported either Very Important or Extremely Important So Why is Percentage of respondents who report that they were Participation Limited? A combined total of 45% of respondents reported being very interested or extremely interested in participating in a clinical trial 69% not aware of dinical trials So how do you make people more aware? DIRECT MAIL Send the right message Why Do People Like Direct Mail? WHERE CUSTOMERS COME FROM.. 50% 60% DIRECT MAIL OFFERS A GOOD RETURN ON YOUR INVESTMENT say they prefer say they enjoy checking the mailbox for mail to receive direct mail 50% pay more attention believe postal mail is more private 37% Direr to postal mail 34% 25% Variety 75% say they get too much email 26% say that direct mail is more "trustworthy" than other mediums (even the 18-34 year olds!) 23% 10% 8% ATliate Marketing Search Engines Email ..... in PO. Box 6331 Columbia, SC 29260 [email protected] www.clinicallistamerica.com Telephone: 888.299.1202
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William JohannaDesigner
William JohannaSource
http://clini...erica.com/Category
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