7 Biggest Healthcare Logo Redesigns From 2017!

7 HEALTHCARE LOGO REGEZIONS FROM 2017 ALZHEIMER'S SOCIETY Designer: Heavenly Lesson: Forget-Your-Vision-Not. Alzheimer's Society The redesigned Alzheimer's Society logo features a graffiti representation of a forget-me-not flower which is used as a symbol for dementia. The organization needed a tangible and meaningful icon that could be used to demonstrate their support for dementia and those affected by it. The forget-me-not-flower comes as the natural choice. The overall logo lockup radiates good energy and the vibrant color palette of red, pink and blue disrupt the status quo with unconventional use in logo design. United Against Dementia ALCOHOL AND DRUG FOUNDATION Designer: Saffron Consultants Lesson: Be flexible. Be fresh. aDE ADF is a non-government, non-profit organization based in Melbourne that works to prevent alcohol and drug harm across Australia. The new ADF identity system is designed to be approachable, flexible and able to communicate the brand's new resolve: Preventing harm in Australia. The new logo showcases a hospitable monogram that gives the feeling of coming together, whereas the new word mark is designed with Gotham Rounded to allow the identity to reach across all touch points – in a system – with photography, iconography, animation and more. Alcohol and Drug Foundation PREVENTING HARM IN AUSTRALIA CHANGE HEALTHCARE Designer: In house Lesson: Be the CHANGE you want to be. CHANGEI Change Healthcare is not just another healthcare organization but it is specialized provider of software solutions and tech-enabled services designed to enable smarter healthcare. The previous word mark logo failed to indicate that. The new logo foCuses mainly on 'change' that Change Healthcare promises to deliver. Keeping away from traditional (or boring) blue and green, the word mark features a fresh combination of oxford blue with crimson red with a delta symbol that doubles as 'A'. The delta also depicts change. HEALTHCARE NORTH MEMORIAL HEALTH Designer: In house Lesson: When the world goes south, go north. The North Memorial Hospital, that started as a single hospital in 1954, has transformed into a force for change in healthcare with 26 specialty care clinics and 2 fully-equipped hospitals now. The new logo pays ode to the hospital's stretched and multifold heritage and commitment to better healthcare services. Also, the new logo with a modern sans-serif wordmark and custom-designed 'N' in three different colors (yellow, burnt orange and cadet blue) opens the door to some remarkable signage implementations. NORTH MEMORIAL HEALTH ΑΕΤΝΑ Designer: Brand Union | Ogilvy Lesson: When people don tjoin you, you join them. aetna Aetna is one of the prominent diversified health care insurance companies in the USA, serving an assessed 44.9 million people with resources to help them make informed healthcare decisions. Aetna rolled out a new brand image to reposition itself as a futuristic tech/health company. The new update did not change the logo itself but it did disrupt the elements around it. The new brand kit features logo masked with different photographs and a serif typeface, Domaine. The masked serif is not just a novel idea but it also emphasizes Aetna's mission to work alongside people to bring better healthcare to them. CARIUS Designer: Content Design Lab Lesson: Make a buzz. Carius is an independent transportation network of ambulances for medical patients that are ordered through a mobile app. Established in 2016, the brand is still pretty much new but the logo update is indeed powerful and a solid benchmark in the private service ambulances sector where the design is often neglected. Carius's new logo is not just eye pleasing but it is also thoughtful - the concept of comparing a bee with an ambulance and the idea of a swarm of ambulances buzzing around – and visually engaging. carius HELSEUTVALGET Designer: Bielke&Yang Lesson: Show that you care. Helseutvalget (Health Committee), is a politically independent, non-profit, free service in Norway that promotes disease prevention for lesbians, gays, and bisexuals. According to Bielke&Yang, Helseutvalget wanted a modern, welcoming expression, lowering the threshold for contact-and hoping to achieve this through a more inclusive and friendly identity – since the health issues they work with are perceived as very personal. The new logo features a very thoughtful monogram that exhibits an 'H’ made up of two figures hugging which straightaway builds a sense of care and connection, intensified by the soft pink. Helseutvalget dn DesignMantic