Social Gaming Industry – Statistics & Trends

SOCIAL GAMING INDUSTRY Statistics & Trends Distribution of Social Gamers by Gender Male 46% 54% Female Average age of gamer VS Social Network Games Console Games female male VS 37 40 Years Years Social Gamers by Age Group Social games are centered on shared user experience within the social media application framework (such as FaceBook) in which they are played. 13-18 13% 19-25 i 23.5% 26-35 22% 36-45 17% 46+ 1I** ** 24.5% Worldwide Social Gaming Market (2011-2014) 2011 4.94 Billions 2012 6.20 Billions 2013 7.49 Billions 2014 8.64 Billions 2014 34% 50% By 2014, 50% of social networking users and 34% of total internet users will play social games. Monetization of the Social Gaming Industry $. 59.9% 19.6% 20.5% Virtual Goods Lead Generation/ffers Advertising 0.5% 20% The average engagement rate of Social Gaming Ads is 20%, as compared to 0.50% of FaceBook-brand pages Stats Of Virtual Items Purchased: 1-5% Of Social Gaming Population Amount Spent Per Month % Of Spenders $25 or more 15% $5-10 25% $1-5 60% $5 billion The US social gaming market will reach $5 billion by 2015 Top 10 Social Gaming Developers Based on Monthly Active Users (MAU) zynga 213,557,360 Tang 99,457,975 W Wooga 46,556,808 socialpoint 38,987,966 EA 33,675,645 ELECTRONIC ARTS" peak 28,174,309 GAMES 17,870,120 Playdom Pretty Šimpie 16,710,731 15,848,532 FUn+GAME Ceap Pop 14,979,962 Social and mobile gaming video Ads have the highest completion rate in the online Ad industry, i.e. 91% 91% Top 10 Social Games By Number Of MAUS Candy FARMVILLE2 36,755,272 35,399,969 TEXAS HOLD'EM Pet Rescue sagan CAMPBELL FOR KOS POKER TOURNAMENT 34,094,642 27,491,799 DIAMOND DASH DRAGON CITY 26,478,075 22,779,581 oubble CoasterVille SAGA 19,601,022 18,878,261 BUBBLES SAFARI 15,619,302 14,979,962 Compiled & designed by: GO-Gulf.com web technologles Data Source: http://casualconnectorg/research-reports/ http://www.mediabrix.com/wp-content/uploads/2013/02/MediaBrix_Report_201211.pdf http://www.emarketer.com/Article/Social-Gaming-Market-Surpass-1-Billion/1008166 http://blog.games.com/2011/05/16/zynga-social-games-market-38-percent-share/ http://www.insidesocialgames.com/2013/02/01/the-top-25-facebook-games-of-february-2013/ http://appstats.euleaderboard/devs/mau?category=Games http://appstats.ewleaderboard/apps/mau?category=Games http://www.socialgamesobserver.com/average-social-gamer-world-metricsmonk-16245 http://www.infosolutionsgroup.com/pdfs/2011_PopCap_Social_Gaming_Research_Results.pdf